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Answered

Trick of the business

Any tricks to get more bookings 


11
BrookAve

Try the various types of promos, and the new weekly and monthly rate plans

B.
Account Adviso…

Hi Vanda’s Sea View Apartment,

 

There are certainly a few areas you could look into to help maximise your visibility and make your listing more attractive to bookers, particularly during this period.

 

Be flexible with cancellation

It’s important to be flexible, especially in the current climate, and offer a variety of cancellation policies

 

For instance, one third of all cancellations occur within 24 hours of the initial booking. Allowing these kind of cancellations without any fuss will provide a good guest experience. So, customers will be more likely to book your property the next time they’re looking to stay in your area.

 

Add discounted rates

To generate more business on low-demand dates, you could add special promotions that encourage guests to book your place. Everyone loves a good deal and if you are already reducing rates across certain periods, why don't you show guests the discount they may be receiving?

 

Target frequent bookers

If you’re eligible to join the Genius programme, it offers you exclusive visibility to our most frequent bookers.

 

What’s the advantage? On average, Genius properties tend to see a 7% increase in bookings. We have over 20 million Genius bookers, and they tend to cancel less, book longer stays and spend more per night than your average guest.

 

I would also recommend having a look at your Opportunity Centre under the Opportunities tab in the Extranet. This acts as a Focus Finder for your property and will offer you suggestions on areas you may be able to improve in based on the bookings you are currently receiving compared to the market. Let us know how you go!

 

Kind regards,

Shirley E.