Unsold rooms are a wasted opportunity, say experts

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In case you missed a really useful article from Click magazine I would like to share it with you.

Unsold rooms are a wasted opportunity, but discounting in order to increase volume needs to be done sensibly. Here, experts in revenue management share their tips for discounting rooms.

“For me, the biggest error people make is not considering what they need to achieve in order for this discount to be successful. The impact of a downward change of price often means you have to obtain a huge increase in volume in order to have the same profitability as you might have had before you changed the price,” — Neville Isaac, Chief Customer Officer at Beonprice, a revenue management platform

What are alternatives to discounting? Read more here

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