Further differentiating my premium property in a sea of budget ones
We have a deluge of properties for rent on our little island now. Anybody who has a space has listed it and it is bringing prices down, obviously. Mostly they are modest apartments where the owners retire their old bed inherited from their grandmother...out of say 300 places there are probably 20 that are furnished with new and appropriate furniture and with the more professional type host. Mine is one such property, everything is premium and designed for comfort (pillow menu, cotton sheets, good quality towels, excellent sofa with great back support) but am wondering how to make it more obvious than it currently is, because our price difference is great. We also really look after our guests (got a 10/10 rating at booking.com) I don't over emphasise this as I don't want to overpromise, but rather underpromise and overdeliver.
What tips does the community have for me? Thank you in advance