Gain Credibility In All Areas
TripAdvisor is still an important area to gain feedback in, and of course in any booking engines you are in, but three years ago we had a Google Guy stay with us who made it very clear the area we needed to improve and keep up to date.
Our Google profile, he said, is our biggest asset. He told us to concentrate on getting Google reviews and ratings, pointing out that when we do that Google will automatically boost our page rating, our profile and the more people comment and rate, the better our page performance will be and the more organic traffic and booking we'll get.
We implemented that strategy straight away and immediately saw big results. Make sure ALL the details are correct on Google, from map position, to directions, phone number and address. Ask people to rate you on Google and watch what happens in just a few weeks.