Tips for sales and marketing of a Hotel ?
We are currently trying to branch out to more advertising and/or sales techniques to gain more revenue and guests.
We were just on booking.com for many years, but have now signed to expedia and hotelzon.
I have ideas of calling companies directly to inform them we are on these new systems, getting us into some wedding magazines, local newspapers e.t.c
But these all cost money that we are trying to save.
What are the best ways to promote and gain guests in a cost to effectiveness ratio ?
Any help would be massively appreciated.