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What’s your edge among all your competitors? And how to win and still be on top of the game?

1. knowing your worth and value. You just don’t lower down your price to compete with the lowest price. Know your edge among your competitors that would add more value to your property and that gives you more confidence for asking a reasonable price

2. know your strength and weaknesess. Business is like experiments. We learn from our experiences. The more indulging you are and always have a personal touch with your clients and always care for them the more you will strengthen your business. That’s how you know if they are happy staying in your property or not. Always have a listening ear to know your weaknesses and improve it for the better. And focus also on something that makes your client happy - giving activities, socialize with them and hang out with them

3. read reviews and always take it to the next level. Reviews are there to know their feedback and that’s how we improve our services. I take it in a positive level. I don’t take it personally.

4. know that one of the basic foundation of business is not just your property but the people working for your company. Take good care of them and it will have a great impact to your lovely guests. It’s a chain reaction: happy staff = happy clients

5. Closely monitoring the prices around and availability throughout the day and for the weekends in particular. If I noticed the closest competitors I have is good as sold for certain days I raised my price coz That’s how I play the game. Increase the price when it is in demand.

6. Most competitors I have are only offering fan rooms and so I upgraded my dorm beds to aircondition room for a price difference of $2-$4 dollars average per night. People are willing to pay a bit higher for their comfort. I think it’s a wise move coz I create a different market among the rest. And I am the only one offering such promotions with aircon.

7. Part of the best things to increase your sales is to give the best service possible. It has an indirect effect but results can be overwhelming. Referrals can be overflowing. Recommendations are unstoppable. That’s how you should create a long term plan. These travelers are traveling from one places to another. They will keep talking and sharing their experiences and best places they have been too so far. And ooops they will take photos of their memories if you give that best experiences. And social media is a very powerful tool to spread the good news about you. The real ambassadors who helped me with my business are my staff and my clients. That’s why I value them so much. I am just grateful having them.

8. Currently making an additional incentive program for my staff. Whether you like it or not. It’s always good to give back. One of the reasons I am enjoying a comfortable life is because people work for me and money works for me. I am just grateful for everything. So a share of a pie makes my heart happy. Share your blessings. I tell you, you will have the most loyal staff who would go long term with you. Though I am strict in certain things and they know their bounderies but I have that soft spot not just for my clients but also for my staff. Results can be very overwhelming. They will love your company. A company to die for. Hahaha

9. I am doing a revamp for my website. I hired a new marketing team to make it more appealing to prospect clients. I am also re branding to make sure when people talks about Malapscua Island they will think of my property.

10. In business and advertising, we need to make some noise to be noticed and be remembered. That’s why from time to time I am hiring professional videographer to feature what we offer highlighting that we just don’t offer that comfort and homy place but we provide that great experience and adventure and be able to socialize among the guests and become good friends. It’s the memories that create that story and makes them share their experience with us to the rest of the travelers. Right there and then you create a business through the power of mouth.

8 Replies

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Thuild - Your …

Dear ...,

It's nice to know that some people take the right steps in order to get a higher quality for their guests and staff.

However I think that on one point you're doing the wrong thing:

9. I am doing a revamp for my website. I hired a new marketing team to make it more appealing to prospect clients. I am also re branding to make sure when people talks about Malapscua Island they will think of my property.

For a website to be attractive for customers, you need design and UX, not marketing.

For you to have a recognized brand, you need to be a leader in something in your area, by far from other properties. Maybe you can find something that only your place can offer.

I wish you good luck,

Zsolt - www.thuild.com

11 months ago
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Malapascuabudgetinn

Thank you Zsolt of Thuild. Part of the revamp I am doing is actually a new web design. He knows also the UX thing and I have separate people working on web development and SEO.

We are also working on it to be mobile since majority of the bookers esp on the spot or the day booking will book via mobile.

Once it’s up and running I’ll have google ads. But first we will do everything to prevent bounce rates and keep them on our website until they book with us.

As to branding we are also brainstorming with my marketing team to have an edge among other backpackers. Something that only us can offer and of course maintaining that positive vibes, great energy, homy place and nice and vibrant atmosphere.

Cheers!

Jr

11 months ago
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Corinne Orde

I've only been going for three months, but already I've discovered the main reasons why guests chose my B&B above the others in the area: the photos and my blog. People like the personal element. It doesn't matter how trivial the news item, people like to find out little secrets about a place. They love a bit of history, or mystery, or something unusual which gives a sense of adventure and something to look forward to. If they know there's a friendly person with a caring attitude they will feel reassured. I've had guests coming here because they wanted to see the new dog they'd read about on the blog. Or to catch a glimpse of the deer in the garden. The first thing two little girls did when they arrived, was to ask where was Georgie the ginger cat was because they'd seen his picture and they were dying to meet him. Others wanted to meet Jemima the white goose. A place populated with named creatures, and small snippets of news help to tell a story, and make a place seem alive and thriving. That's what guests like. They won't go somewhere which seems neglected or uncared for. Getting people to book is all about giving them information that will draw them in and excite their curiosity. Interestingly, I supply the basics and I don't do enormous fluffy bath sheets, free toiletries, complimentary biscuits or anything like that, but people don't mind. What's far more important is a warm welcome with a smile, a helpful and caring disposition, and a flexible attitude. Guests are often very nervous when they first arrive. Sometimes they're tired and bad-tempered. By the end of the stay, they are relaxed, happy and will give you 10/10. That's been my experience so far.

11 months ago
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Davespiceuk

Corinne - Love your Blog and website, congratulations on your success, your place is so inviting. I enjoyed reading your blog - I must admit I only have three rooms and don't know how you cope with all the laundry - I too went the two night minimum route, it just didn't seem worthwhile on a cost benefit analysis. Bookings dont seem to have suffered since I did that. I'd love to be able to make bread as you do but again its just two time consuming for me. I bake off frozen croissants so you still get the gorgeous smell in the kitchen. Did you set up your website / blog yourself, and if so, what platform did you use please?

10 months ago
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Corinne Orde

Thank you Dave. Yes, I created my website by adapting one of the hotel-type templates on Wordpress, and using various plugins. I am so glad to know that bookings haven't suffered as a result of imposing a two-night minimum stay. That is very reassuring to know.

10 months ago
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Davespiceuk

I guess it depends on location though - so if you are near an airport for example, one night stays would be a huge part of the bookings. It’s somthing you can easily test out though for a month and review I guess.

i can’t do Wordpress I don’t think but will look into it...thanks

10 months ago
1
Janaki

We creat a website to see more information . mostly we advertise through oral . we do not worry about our compitaters because our way is quality service for guest.

10 months ago
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Guestgardensmotel

Just advertise through Booking but I am on trip advisor too, I would be too overwhelmed otherwise.

I make my place stand out because I offer a lot more than all the other places in my area. Some apartment dont even offer tea or coffee, but with me they get 10 different types of tea, coffee, hot chocolate, biscuits, sweets, cereal, real milk, jams and marmalade, oil, vinegar and in the bathroom there are deodorants, body spray, mouthwash, hair spray, Q-tips, shampoo, conditioner, shower gel, hand cream, and not just little sachets, these are all full size bottles. And there is no waste because I use whats left in the bottles myself and replace with full ones. All my guests are amazed by what they get for the money, and because of that over half of my guests are repeats.

10 months ago