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We run a small hotel in Albania and 99% of our guests use the 'pay on property ` option when they make a reservation.
In case of no-show we simply loose our income and booking.com doesn't take any responsibility for that , on the other hand if I only put the credit card option i will loose all the customers, so really there is no solution to this for us, but to contact the guests via phone until we are convinced they will come and then pray ;)