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You can reduce No Shows by giving them courtesy call the day before or the day of arrival and ask for ETA. If they don't answer or show up it's a standard hotel policy depending on the type of reservation to charge 1st night plus taxes. I hope this helps.
I work at a small limited service hotel. Our cancellation policy is 24 hours prior to arrival. We waive cancellation fee only if we can re-sell the room,which means we authorize the card at the time of cancellation(if it's not authorized already) and ask the guest to follow up the next day. If the room was resold we don't charge guest.If not- the guests gets charged.Using this method helps when the hotel is sold out or close to sold out,because you are able to sell the room to someone who needs it and refund the guest who is not able to make it-you end up having 2 happy guests!!! Happy Holidays to everyone in this forum:)