Adding promotions through your Connectivity provider

You can set up a promotion yourself via your Connectivity Provider solution with these 5 steps. Start by choosing one of the promotions types we offer:

1. Select – depending on your goal, you can choose one of the five available promotions we listed above.
2. Discount – you can specify which percentage discount you want to offer over a parent rate plan.
3. Room and rate plan – selected promotions can be on certain room types and rate plans.
4. Active dates – you can deactivate the promotions on specific dates and days of the week, while they remain available on the rest of the days.
5. Additional customisations – you can modify the promotion more by setting a minimum length of stay and non-refundable cancellation.

If you are looking to set up deals or promotions in the extranet, you can find more information here.

You can use both deals strategically by setting them up to run for multiple weeks or for months at a time. Travellers will be able to see them during that period based on the criteria you set.

Early booker and Last-minute Deals complement each other. We recommend that you activate both as part of your marketing strategy. These promotions are designed based on Coronavirus (COVID-19) recovery patterns that we identified in traveller demand. You can easily adapt them to fit your particular situation and needs.

Once you’re ready to welcome guests, you can set up Early booker and Last-minute Deals on your Connectivity provider solution including Property management systems, Channel managers or Revenue management systems, provided that they’ve integrated Promotions API. To find out more about how to set up deals and promotions, take a look at this article.

An Early booker Deal helps you boost occupancy early on in the season. It works by attracting guests who reserve their trips well in advance.

To get the most out of an Early booker Deal, we recommend you set up this promotion for at least 30 days before check-in.

Below is the step-by-step guide to set up an Early booker Deal on your Connectivity provider solution:

1. Discount – you can define any value of discount percentage you want to offer over a parent rate plan.
2. Room and rate plan – select the room types and rate plans to which the promotion will be applied. The price and policies of the parent rate plan will remain unchanged, but the dates, restrictions and channels can be overridden by the promotion.
3. Active dates – select the minimum number of dates before the actual stay date when the Early booker Deal will be active and the dates for which the rooms can be booked. We recommend you to set up this promotion for at least 30 days before check-in.

Additional customisations – you can modify the promotion more by setting a minimum length of stay and non-refundable cancellation.

A Last-minute Deal helps you boost occupancy throughout the season, by attracting guests who want to travel at short notice.

To take full advantage of the Last-minute Deal, we recommend you set up this promotion for a maximum of seven days before check-in.

Below is the step-by-step guide to set up a Last-minute Deal on your Connectivity provider solution:

1. Discount – you can define any value of discount percentage you want to offer over a parent rate plan.
2. Room and rate plan – select the room types and rate plans to which the promotion will be applied. The price and policies of the parent rate plan will remain unchanged, but the dates, restrictions and channels can be overridden by the promotion.
3. Active dates – select the maximum number of dates before the actual stay date when the last minute deal will be active and the dates for which the rooms can be booked. We recommend you to set up this promotion for a maximum of seven days before check-in.
4. Additional customisations – you can modify the promotion more by setting a minimum length of stay and non-refundable cancellation.

If you're looking to set up deals or promotions in the extranet, you can find more information here.

A Basic deal can help you take advantage of opportunities in your market and to capture more traveller demand. You can use a Basic deal to adjust your prices in response to specific situations or for particular time periods. For example, you could do this when a popular event is taking place in your area.

You can also use Basic deal as part of your wider pricing strategy to offer discounts for a particular time period. You can set this based on the demand you're expecting to see. A Basic deal can also help generate extra bookings during times when you know your occupancy rate is likely to be lower than usual. Once the deal is live, you can manage it at any time if things change.

You can set up a Basic deal at any time and you can do this for multiple deals ahead of time. Each deal will only become visible to potential guests during the time period that you have selected.

Below is a step-by-step guide to set up a Basic deal on your Connectivity provider solution:

1. Discount – define a percentage discount you want to offer over a parent rate plan.
2. Room and rate plan – select the room types and rate plans to which the promotion will be applied. The price and policies of the parent rate plan will remain unchanged, but the dates, restrictions and channels can be overridden by the promotion.
3. Active dates – select the dates when Basic deal will be active and the dates for which the rooms can be booked.
4. Additional customisations – you can modify the promotion more by setting a minimum length of stay and non-refundable cancellation.

To find out more about how to set up deals and promotions, take a look at this article.

Please note that these are the general steps across most Connectivity providers and there might be exceptions where certain steps might be handled differently. You can check with your Connectivity provider for detailed information and request them to add or change steps, as to help you handle Basic deals more effectively.

On our platform, we display your Basic deal by striking through the original price of a potential guest’s stay and displaying the discounted price next to it. Our research shows that the visual impact of striking-through prices improves conversion rates and generates more bookings.

If you’re looking to set up deals or promotions in the extranet, you can find more information here.

Country Rates can help you unlock domestic and international demand by offering great prices to travellers in countries you particularly want to target. You can boost your bookings by customising the discounts you offer to specific markets: the country where your property is located, other individual countries, entire regions or the whole world.

Adding Country Rates is a proactive step that you can take as part of your pricing strategy in order to increase your property’s occupancy. You’ll strengthen your pricing position by offering a discount only to potential guests in the countries you need a boost in. And if things change, you can manage your Country Rates at any time.

You can choose to offer a discount of 5% or above. We’ll only display this amount to people using our platform in the countries or regions you want to target. Country Rates are active throughout the year and you can choose a maximum of 30 blocked dates when they don’t apply.

Country Rates apply to all of your rooms and Rate Plans. The country rate discount is on top of any Genius discounts you might offer and on top of any other promotions you’ve set up, with the exception of Mobile Rates.

To find out more about Country Rates, take a look at this solutions page.

Keep in mind that, depending on the country your property is based in, this feature may not be available to you due to legal or commercial restrictions. We’re working to roll out country rates to all countries as soon as possible.

Below are the steps you need to follow to set up a country rate yourself via your Connectivity Provider solution.

1. Audience – Country Rates are not public deals and can be made accessible only to guests bookings from a selected country or region. Depending on their holiday season, you can activate Country rates for different countries at different times of the year.
2. Discount – define a percentage discount you want to offer over a parent rate plan. Please note that the minimum discount to be offered as part of this rate is 5%.
3. Room and rate plan – select the room types and rate plans to which the promotion will be applied. The price and policies of the parent rate plan will remain unchanged but the dates, restrictions and channels can be overridden by the promotion.
4. Active dates – select the dates when the promotion will be active and the dates for which the rooms can be booked. You can also choose to deactivate the promotion for specific dates and days of the week up to 30 days a year according to your needs.
5. Additional customisations – you can modify the promotion more by setting a minimum length of stay and non-refundable cancellation.

Please note that these are the general steps across most Connectivity providers and there might be exceptions where certain steps might be handled differently. You can check with your Connectivity provider for detailed information and request them to add or change steps, as to help you handle Country rates more effectively.

Properties that are looking to set up deals or promotions in the extranet can find more information here.

A Mobile Rate is a special discount that’s only visible when someone uses our app or accesses our website using a mobile browser. You can use Mobile Rates to increase your bookings from mobile devices by up to 22%.

The majority of reservations on our platform are made using mobile devices, so offering a Mobile Rate helps you tap into this large group of potential guests. 

When you offer a Mobile Rate, a special badge appears next to your property in the search results, on your property page and during the booking process. We’ve found that all of this helps improve your conversion with mobile device users. Mobile Rates are active throughout the year and you can choose a maximum of 30 blackout dates when they don’t apply.

Mobile Rates apply to all of your rooms and Rate Plans. The Mobile Rate discount is on top of any Genius discounts you offer and any other promotions you’ve set up, with the exception of Country rates.

To find out more about Mobile Rates, take a look at this solutions page.

You can choose to offer any discount amount of at least 10%, but for the best results we recommend a discount of 15%. We’ll only offer this discount on our app and on our website in mobile browsers.

By activating Mobile Rates on both our app and mobile website, you can reach 30% more potential guests compared to the app alone. Targeting mobile users is more important than ever, since increasing numbers of travellers use mobile devices when both thinking ahead to future trips and booking spontaneously.

You can set up a Mobile rate yourself via your Connectivity Provider solution in with these five factors in mind:

1. Audience – Mobile rates are not public deals and can be made accessible only to guests booking from either Android or iOS mobile devices. This could be either via the Booking.com application or the Booking.com mobile web browser.
2. Discount – define a percentage discount you want to offer over a parent rate plan. Please note that the minimum discount to be offered as part of this rate is 10%.
3. Room and rate plan – select the room types and rate plans to which the promotion will be applied. The price and policies of the parent rate plan will remain unchanged, but the dates, restrictions and channels can be overridden by the promotion.
4. Active dates – select the dates when the promotion will be active and the dates for which the rooms can be booked. You can also choose to deactivate the promotion for up to 30 days a year, which can be on specific dates and days of the week.
5. Additional customisations – you can modify the promotion more by setting a minimum length of stay and non-refundable cancellation.

If you’re looking to set up deals or promotions in the extranet, you can find more information here.

Please note that these are the general steps across most Connectivity providers and there might be exceptions where certain steps might be handled differently. You can check with your Connectivity provider for detailed information and request them to add or change steps, as to help you handle Mobile rates more effectively.

We combine discounts so that we’re able to fulfil our commitments to different audiences, so we can guarantee the best possible price and the most number of bookings for partners like you. Because these audiences bring value to your business in different ways – for example, Genius customers are less likely to cancel – customers who trigger combined discounts can represent extra high value. Combined discounts can also deliver great results for conversion and occupancy.

These are two rules for combining Promotions:

1. Targeted rates cannot be combined with each other, but can be combined with Portfolio deals. i.e Mobile Rates cannot be combined with Country rates, but they can be combined with any one out of a Basic deal or an Early booker or a Last minute Deal.
2. Portfolio deals cannot be combined with each other, but can be combined with Targeted rates. i.e. Basic deals cannot be combined with Early booker or Last minute Deal but can be combined with any one out of Country rates or Mobile rates.

When it comes to combining different pricing products, the following rules apply:

• Foundational prices can be combined with Genius products and Targeted rates, as well as Portfolio deals.
• Within Genius, you may combine different Genius sub-products. But as a pricing product in itself, Genius combines with other pricing products in the same way, no matter what particular Genius discount you’ve set up. Check out this Solutions page for more information on the Genius programme and sub-products.
• The Preferred Programme is a pricing product, but it doesn’t trigger customer-facing promotions or discounts. That’s why it doesn’t combine with other pricing products to affect the final price shown to the customer. The Preferred commission is calculated based on the final price shown to the customer, which may be lower if they’re eligible for a discount.

Combined discounts aren’t added up to create one larger discount, but rather applied in sequence. For example below, take a base rate of €100:

• First, a Genius discount of 10% is applied, which gives us a discounted price of €90 (€100 - 10% x €100)
• A country rate of 10%  is applied to the new rate of €90, making the final price then €81 (€90 - 10% x €90)
• €81 is final price which is shown to the customer and on which the commission is then calculated