For one week in October, the world’s biggest public holiday will take place. During Golden Week, 730 million Chinese people will go on holiday, most of which will travel within Asia.
That’s nearly three quarters of a billion guests looking for a place to stay – and it’s a huge opportunity for you.
Even more so because we’re investing more than ever in bringing Chinese guests to Booking.com. Over the next few months, we’ll run a large-scale marketing campaign to show off the amazing accommodation options on our platform – and you'll have a great chance to capture some of the demand that will generate.
Here are three steps you can take to boost your revenue this Golden Week:
Be seen by more travellers. Activate Golden Week Deals to get a special visibility-boosting tag in search results. These exclusive tags are only available to certain properties with 3, 4 and 5 stars.
Target millions of mobile users. Set up mobile-specific rates to tap into the millions of Golden Week bookings made via mobile. More and more guests book on their mobile, and this is a great way to take advantage of that trend.
Offer special discounts to Chinese travellers. Offer country-specific discounts to appeal to price-conscious Chinese bookers. These discounts are only available to properties located outside China.