7 tips for naming your property

Updated 7 months ago

It’s usually only a couple of words, but your property’s name is important. Here are 7 tips for getting it right.

Avoid abbreviations

Abbreviations don’t mean much to potential guests. In fact, they might even confuse them and stop them from booking your property. While a property name like ‘2BR + 2BD Apartment’ may help you to distinguish between your room types or multiple properties, it might actually put potential guests off.

Skip emojis and symbols

To make sure your property looks credible, trustworthy and professional, it’s best to avoid exclamation marks and capital letters. And though they may look cute or eye-catching, emojis and unnecessary additions could be enough to stop someone from booking.

Don’t be too generic

Your name should tell the guest something specific about your place, where it is or what you offer. A name like ‘London Apartments’ is likely to be forgotten or confused with another property. A unique name for a property always helps you stand out from the crowd.

Use normal spellings

Using contemporary hotel names like ‘Hotel 4U’ won’t necessarily mean anything to a global audience, and they’re likely to age badly. They could also be misspelled or misremembered, so if someone’s searching for your place, they could easily miss it and book elsewhere.

Keep it short and unique

When it comes to holiday home names ideas, it’s simple: short and unique names are more memorable. A name like ‘Capital Apartments’ or ‘Andril Cottages’ is easier to remember than ‘Apartment in central London with park view, balcony and free WiFi’. The place to highlight your property’s features is in the photos and the description, not the name.

Add your location or size

By including your location, for example ‘Capital Apartments Chelsea’, you’re adding useful information to your property’s name, making it easier for the traveller to book the property that’s right for their needs.

Stay fact-based

Keeping information clear and objective will help you appeal to more travellers. Often when a product – in this case, a property – is oversold or overhyped, the customer becomes suspicious. Avoid any subjective names like ‘Beautiful Apartment in Edinburgh’ or ‘Superwonderful Cottage’.

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