All you need to know about Booking Network Sponsored Ads
Booking Network Sponsored Ads is a paid advertising opportunity that allows you to boost your visibility on the Booking.com platform as well as Priceline and Agoda in a flexible, targeted and customised way. Besides promoting your property, sponsored ads allow you to strategically utilise your budget to get closer to potential bookers searching for stays in your destination.
What’s in this article?
How Booking Network Sponsored Ads works
Because most potential guests click on hotels on the first page of the search results, we've reserved top placements on our website for Booking Network Sponsored Ads – for example, position two on Booking.com and positions one and five on Priceline and Agoda.
Cost-per-click (CPC) bids can be placed via the Booking Network Sponsored Ads portal and start from $0.50. Placements are given to the highest and most relevant bidders. Relevant criteria are based on factors such as the property’s location and classification.
Partners can customise their audience reach through extensive targeting possibilities. If you win a sponsored ad auction, your listing will be visible to potential bookers across our networks, including Priceline and Agoda. Your property will appear as an organic listing in search results with the addition of a sponsored 'Ad' marker. You’ll only pay each time a traveller clicks on your ad. Our reporting capabilities allow you to keep track of this and more.
If your hotel is already ranked organically in the first or second position, we won’t show your ad, nor would you have to pay in this instance.
Who can use Booking Network Sponsored Ads
Currently, only hotel partners in the USA, Canada and Latin America can sign up for Booking Network Sponsored Ads. In the future, we aim to make it available to our hotel partners all over the world.
Getting started with Booking Network Sponsored Ads
You can sign up for Booking Network Sponsored Ads on this page. Here you can start a campaign on our sponsored ads platform. We designed it specifically for our hotel partners to easily set up campaigns, manage performance and evaluate results.
For more information on how to start a campaign, take a look at our User Guide – which is available via the page linked above – or contact your account manager for support.
The benefits of Booking Network Sponsored Ads
With Booking Network Sponsored Ads you can reach travellers across the Booking.com platform, as well as Priceline and Agoda. This reduces operational work for you (using one platform for all campaigns) and leverages the power of each brand and its global audience. More placements mean more opportunities for you to win a premium spot.
Sponsored ads also allow you to attract the right type of travellers at the right time by targeting them when they’re ready to book. Your property’s sponsored ads will only be visible when it’s open and available to book.
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