All you need to know about the Preferred partner programme

Discover how our exclusive programme can help you be seen by more travellers and increase your occupancy.

Check your eligibility

Preferred partner programme: the benefits

Preferred’ is an exclusive status we award to our high-performing properties. Once you’ve met the criteria listed below – you’ll benefit from extra features, in return for a slightly higher commission amount.

Preferred properties will get extra visibility in the search results, next to a ‘thumbs-up’ sign. A larger number of customers can easily see that we recommend your property as one performing well on Booking.com — and one that’s popular with bookers.

Preferred partners get an average of up to 65% more page views and 35% more bookings.

How to join the Preferred programme

First, you need to check if you’re eligible. You need to be among the top 30% of performing properties in your area and match the following criteria:

  • An average guest review score of 7.0 or higher
  • Higher-than-average conversion rates (attracting lots of visitors to your page, who then go on to book)
  • Low cancellation numbers (in relation to the number of visits to your page)
  • A flawless payment record: you always pay your commission invoice in time
  • You offer a good amount of availability and a selection of popular rates to Booking.com

To find out if you’re eligible to join the ‘Preferred’ programme, log on to the extranet and click on the ‘Opportunities’ tab. If you meet the above criteria, you can click on the option ‘Join now’ to opt-in and start enjoying the benefits of being a Preferred partner.

How to stay in the Preferred programme

Once you’ve been part of the Preferred programme for 90 days, we’ll verify your eligibility each quarter to ensure you’re still meeting the criteria of being a high-performing property. To check your status throughout the year, check the Opportunities’ tab in the extranet and click on ‘Preferred partner programme’. We will also let you know by email about any improvements you should make to stay in the programme and how much time you’ll have to work on this.

How to leave the Preferred programme

Opting out is easy and can be done at any time. Just go to your extranet ‘Opportunities’ tab and select ‘Preferred partner programme’. At the bottom of the page, click on the ‘Leave’ button. Your status and commission amount will change immediately, and you’ll receive a confirmation message in your ‘Inbox’.