How should I read the Genius report?

Updated 2 weeks ago
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We’ve created a new, easy-to-read Genius report that shows the value the programme brings to your business. If you’re not already part of the programme, you can check your eligibility here. You can find your Genius report under the ‘Analytics’ tab in your extranet. The report is based on the total number of stayed reservations at your property since you joined the Genius programme. It shows:

  • Quick insights on your Genius guests, including:
    • % Genius guests you’re getting
    • % Genius guests booking without discount
    • their average length of stay
    • their average spend
  • Performance overview of all bookings, which can be filtered by:
    • Genius guests vs. other guests
    • Genius guests with discount vs. Genius guests without discount
    • Past or future stays: from 7 to 365 days
  • Month-on-month graph showing all bookings by:
    • Genius guests with discount
    • Genius guests without discount
    • Other guests
  • Clear summary of what you’ve gained by joining the Genius programme*:
    • Additional revenue made in past 30 to 365 days
    • Increase in property page views in past 14 days  
    *Depending on your property type, this feature may not be visible yet.

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