Personalised performance advice – at your fingertips
As part of our ‘Growing Together’ partner promise, we’re committed to sharing more tailored commercial advice with you. Find out how the new Focus Finder tool takes a data-driven approach to deliver personalised recommendations – making it easy for you to put this advice into action.
Focus Finder is a tool that analyses your property’s performance at each step of the guest booking journey and compares it with other properties that guests find similar.
After its analysis is complete, Focus Finder helps optimise your performance by recommending opportunities that can help you improve specific stages of the guest booking journey.
Where do I find the Focus Finder's advice?
Wherever you receive performance advice—from your local Booking.com team, via email, in the Opportunity Centre, or on the Pulse app—the data comes from the Focus Finder. This advice is 100% personalised because no two properties have the same performance.
What is the guest booking journey?
The guest booking journey covers each step of the booking process – from a guest’s initial search on our site, to their stay at your property.
It starts with the guest searching Booking.com. From there, visibility plays an important role in how often your property appears in search results, receives clicks, and gets views on your property page. Conversion, cancellations and stayed bookings are also included as steps on the guest booking journey.
What are the specific stages that Focus Finder addresses within that journey?
There are 7 stages in total, including:
This is the order in which your property is displayed in a guests’ search results on Booking.com. These search results are determined by what’s most relevant to the guests’ preferences, taking into account their past search behaviour, specific market conditions, and the overall performance of all available properties on our platform. This makes it easier to match guests with the kind of accommodation they’re looking for, and helps you attract guests who want to book your type of property.
- Page Views
This stage relates to the number of potential guests who find and visit your property page on Booking.com, and it’s where you convince them to book with you instead of somewhere else. This is where you showcase information about your property through descriptions, photos and your past guest reviews.
Availability refers to what rooms or units you have available at your property based on the price range and stay dates that the guest is searching for. In the extranet, you can review and update your rates and availability well in advance, so you can attract a wider range of guests.
- Length of Stay
This is the number of nights a guest books to stay at your property. You can set up minimum or maximum length of stay restrictions as part of your rate plan to secure more revenue and a higher Average Daily Rate (ADR), as well as offer special rates to guests who stay longer than a certain number of nights.
- Average Daily Rate (ADR)
Average Daily Rate (ADR) is important to consider because it indicates the average price your guests are paying to stay at your property in a given period of time. This reflects on your overall profitability and how you’re tracking against your occupancy and revenue objectives. This rate is calculated by taking the average booking revenue you earned in a day, and dividing it by the number of rooms or units sold.
This stage is when a guest wants to confirm a reservation and book a stay at your property. First they select their preferred room or unit type based on what’s available, choose any in-stay services, provide their personal and payment details, and check their booking conditions based on your property’s policies. Then, they complete their reservation.
This is when a guest cancels their booking at your property within the cancellation period and terms indicated in your property’s policy. While we can’t prevent cancellations completely, we can help you manage and control cancellations to minimise their business impact – and ultimately, secure more revenue.
- Reduce workload
Though this stage isn’t part of the guest booking journey, we know that reducing your workload and operational costs is one of your top needs. This is where we can help you find solutions to optimise your operational efficiencies, and save you time and resources. That way, you can focus on other important areas of your business and deliver optimal experiences for your guests.
How does Focus Finder compare the performance of similar properties?
Focus Finder analyses which of your property characteristics are important to guests and creates a set of properties that guests would also be happy to book. The tool then compares your property’s performance to those of similar properties in a given area.
For every step of the guest booking journey where your property performs below average, Focus Finder provides tailored business advice to help close those gaps. It also indicates where you’re out-performing similar properties, so you can continue doing well in those stages.
When can I expect to see updated advice from Focus Finder?
To make sure the advice you receive is always relevant, Focus Finder’s recommendations are updated every day. That way you can identify potential performance gaps quickly and get suggestions on how to tackle them.
See how Focus Finder analyses your property’s performance at each step of the guest booking journey and helps you close any performance gaps.
Want to see what recommendations Focus Finder has for your property?
Discover how this brand-new tool is personalising your Opportunity Centre and all the performance advice we offer.
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