As part of our ‘Growing Together’ partner promise, we’re committed to sharing more tailored commercial advice with you. Find out how the new Focus Finder tool takes a data-driven approach to delivering personalised recommendations – and makes it easy for you to put this advice into action.
Focus Finder is a tool that analyses your property’s performance at each step of the guest booking journey, and compares it with other properties that guests consider to be similar.
After its analysis is complete, Focus Finder helps you optimise your performance by recommending opportunities that can help you improve at specific steps of the guest booking journey.
Where can I see the advice Focus Finder provides?
Wherever you receive performance advice – from your local Booking.com team, via email, in the Opportunity Centre or on the Pulse app – the data comes from the Focus Finder. This advice is 100% personalised, as no two properties’ performances are the same.
What is the guest booking journey?
The guest booking journey covers each step of the booking process – from a guest’s initial search on our site to their stay at your property.
It always starts with the search on Booking.com. From there, visibility plays an important role in how often you appear in search results, receive clicks and get views on your property page. Conversion, cancellations and stayed bookings are also included as steps in the guest booking journey.
How does Focus Finder compare the performance of similar properties?
Focus Finder analyses which of your property characteristics are important to guests, and creates a set of properties that guests would also be happy to book. The tool then compares your property’s performance with that of similar properties in a given area.
For every step of the guest booking journey where your property performs below average, Focus Finder provides tailored business advice to help close those gaps. Plus, it indicates where you’re outperforming similar properties, so you can continue doing well in those particular steps.
When can I expect to see updated advice from Focus Finder?
To make sure the advice you receive is always relevant, Focus Finder’s recommendations are updated every day. That way, you can identify potential performance gaps in good time and get suggestions on how to tackle them.
See how Focus Finder analyses your property’s performance at each step of the guest booking journey, and helps you close any performance gaps.
Want to see what recommendations Focus Finder has for your property?
Discover how this brand-new tool is personalising your Opportunity Centre, and all performance advice we offer.