What is the Genius programme?
Genius is an exclusive programme that brings partners closer to our most frequent bookers.
Joining Genius can help you get more bookings, faster. As a Genius partner, your property will get a special Genius tag, ranking boost and better visibility in search results on our website.
Your property will be displayed to a select group of customers who travel more often, book further in advance and spend more when booking.
On average, partners who join Genius increase their bookings by 18% and their revenue by 17% (even including the cost of the discount).
Note: This handy guide goes into more detail around what Genius can do for you as a Booking.com accommodation partner.
How to become a Genius partner
Genius has already helped boost the performance of thousands of properties worldwide. To join them, your property needs to:
- be available and open-bookable on Booking.com
- have received 3 or more guest reviews
- have a review score of at least 7.5*
* Exceptions may be made if the average review score in your city/area is lower than 7.5, and your property’s review score is higher than the average in your city/area.
If you meet these eligibility criteria, you can sign up to Genius via the ‘Opportunities’ tab in your Booking.com extranet.
When you join the programme, you’ll automatically enable the mandatory 10% Genius discount on your least expensive and most popular room and start attracting high-value Genius guests. In situations where your least expensive room is not your best selling room, the discount will apply to both room types.
Note: a Genius guest is a guest who has made at least two bookings on Booking.com (and completed those stays) in a two-year window.
Depending on your property type, you can stop offering discounts to Genius guests by either opting out of the programme in the extranet or contacting us via the extranet ‘Inbox’ tab, so that we can then update your page.
Remember though, after opting out you won’t be eligible to join the programme again for another six months.
Want to take advantage of Genius benefits?
Are you a Genius guest looking for assistance with your reservation? Get the answers you need on our customer help centre.
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