How is my Guest Review Score generated?
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Highlight: In order to make sure you are not negatively affected by loss of guest reviews, Booking.com will gradually extend the lifetime of your existing reviews from two to three years. This means reviews that were about to expire as of 31 July 2020 will continue to exist for one more year.
Once a guest checks out, we send them an email asking them to review their stay with you. They have 90 days to do this.
Guests are required to give the property an overall score out of 10 as part of their review. When you’ve received at least three reviews, we display a Guest Review Score for your property that is the average of these overall scores.
We also ask guests a series of optional questions, but their responses to these don’t count towards your Guest Review Score.
How does the guest review form work?
Guests select an overall score from 1 to 10 to rate their experience at your property. This is the only question guests are required to answer before they can submit their review. The average of these scores is your publicly visible Guest Review Score.
We also ask your guests to rate your property in these six specific areas:
Value for money
All of these ratings are optional. They don’t count towards your Guest Review Score.
Guests can then provide more optional ratings, but these are about different topics for different guests. These also don’t count towards your Guest Review Score.
Finally, we encourage guests to provide open feedback, but this is also optional. The responses can give you helpful insights into your property’s performance. They can also be useful for guests considering booking a stay at your property.
Can guests submit a review without giving an overall review score?
No, guests must give at least an overall review score in order to be able to submit the review form.
Has this system completely replaced the old one?
Yes, this new system of giving a separate overall score has completely replaced the old system. It applies to properties and guests all over the world. If you received scores under the old system, they’ll remain part of your overall score for three years from the date you got them.
Note: We appreciate the impact COVID-19 has had on guests stays - and therefore reviews. To make sure properties aren't further adversely impacted by the loss of reviews this year, we are pausing the expiration of reviews and gradually increasing the lifetime of reviews to three years. This applies as of 31 July 2020 to any reviews that would otherwise have expired after that date. For example: a guest review submitted on 1 August 2018 would have expired 1 August 2020 - but the new expiration year is now 1 August 2021.
We aim to make sure the system continues to provide value to you, even after the special situation of the pandemic, and we will continue to monitor and make improvements based on your feedback and best interests.
Why are the reviews now expiring in three years, instead of two?
Reviews are helpful to potential travellers that are considering your property. By extending the window of time that reviews can be shown on your listing, we aim to help you have travellers that not only look at your listing, but make a booking. For some partners who are newer to Booking.com, or have lower review counts overall, it also gives them a better chance of keeping their overall guest review score trustworthy.
What role does Booking.com play in calculating my score?
We don’t play any role in calculating your score. We just facilitate the process of collecting your reviews from guests. Your individual scores reflect actual guest experiences and they contribute directly to your overall Guest Review Score.
What is the value of the review system?
Guest reviews are one of the most important aspects of your property information for people visiting Booking.com. Our system of verified traveller reviews provides credible information that helps people make booking decisions.
We built this review system based on feedback from guests and partners, and we use their ongoing input to continually improve it. We’ve designed it to help gather constructive feedback in a transparent way, and to be fair to all properties.
Where can I analyse guest reviews for my property?
You can see your reviews in the ‘Guest Reviews’ section of your extranet. In the ‘Analytics’ section, you can see how your score has changed over time and how it compares to your choice of comparable properties.