Getting the most out of peak season

How to use Booking.com to your advantage during the busiest time of year

1. Get to grips with the extranet

If you’re new to Booking.com, the first step to a successful peak season is making sure your property is available online (we call this ‘open/bookable’). This is something you can easily check in your calendar.

If your property isn’t open/bookable, it may be because your location hasn’t been officially verified. This is a fraud protection measure – we need all our properties to verify their physical location before we can start promoting them to our guests.

The extranet is where you can manage all your Booking.com-related business. Here, you can:

If you need to give your colleagues access to the Booking.com extranet, you can create separate accounts for them.

Can’t sign into the extranet? Here’s how to reset your login details.

TIP: If you spend a lot of time away from your computer, you can manage your Booking.com on the go with the Pulse app.  

REMEMBER: Booking.com reservations are confirmed instantly, so take care when filling out your availability. If there are dates when you’d rather not allow guests to stay, you can block them out in your calendar.

2. Attract guests with a great property page

One key to a great peak season is standing out from the crowd. One of the best ways to do that is to make sure your property page is as attractive as possible to guests.

Bear in mind that your page needs to be attractive to bring in bookings – but the information also needs to be accurate to avoid issues with guests further down the line.

Here are three tips for setting up your property page:

Getting this right is very important, as we use this information to generate your property description automatically, and then translate it across the whole of Booking.com. To change your description, you’ll need to update your facilities, amenities, room details, location and local landmarks in the extranet, and we’ll do the rest.

Note: It can take up to 24 hours for your property description to refresh.

You can see how complete your profile is by checking your property page score. This is important because your description and property page score affect how high you appear in our website search results. The better your score, the higher your property should be displayed. Something else that’s taken into account when ranking properties on Booking.com is your guest review score, as well as your reply score, which reflects how promptly you tend to reply to your guests’ messages. If you need tips on how to communicate effectively with your guests, check out our article about seamless pre-stay communication.

TIP: To save time when communicating with your guests during a busy period, create your own email templates in the extranet.

If you want to go a step further when marketing your property online, there’s plenty you can do. BookingSuite offers a lot of options for properties of all sizes, from large hotels all the way down to single apartments. You can create your own website, use technology to save yourself time at check-in, access data for customer demand in your area – and much more. Finally, don’t forget to cater to your core guests. For example, a lot of guests can’t do without breakfast during their stay. Make sure you’re catering to what your core guests tend to look for in their stay with you.

3. Make sure guests know what to expect

For a stay to be a success – for both you and your guest – it’s important that everyone’s on the same page. To make sure your guests know what to expect at your property, you’ll need to keep your policies up to date. In particular, pay attention to your cancellation policies and payment policies. But don’t forget that you have to be comfortable with whatever you configure there! These policies are like the rules of your property, so it’s crucial that they’re clear to both you and your guests.

REMEMBER: you don’t have to be in front of your computer to manage your restrictions. With the Pulse app, you can set and update your restrictions from your mobile. Unfortunately, mishaps can occasionally occur, and sometimes that can lead to damage to your property. To cover you in these situations – and to make sure your guests know where they stand – it’s important that you set up the right damage deposit policy. You can also request pre-payment from your guests.

4. Get more business using deals and promotions

One of the cornerstones of good business is selling to the right guest at the right price – and at the right time. And with increased demand during peak season, mastering your deals can be a real plus for your business.

On the extranet, you can set up a range of different promotions and deals, including Secret deals – as well as offering in-stay services like breakfast.

Firstly, in the extranet you can get a quick overview of the deals you’re currently offering at your property.

You can also create rate plans, and if you’ve been a Booking.com partner for some time, you can even copy your rates over from a previous year.

Which deals to use depends on the size of your property, the time of year and your own objectives. For example, if you’re after a short-term increase in page views, you could use the Visibility Booster, and for a more long-term strategy around visibility, you can join our Preferred, Genius or Genius Business programmes.

You can also use deals to target early bookers or last-minute bookers.

If you use a channel manager and prefer not to log in to the Booking.com extranet, you should be able to manage your deals from your platform of choice (depending on the channel manager you work with).  

TIP: Manage your rates on the go with Pulse, the mobile app for Booking.com partners.

5. Stay on top of your finances

As a Booking.com partner, you’ll receive invoices that correspond to your recent bookings. It’s important that you keep all your reservations up to date so you’re paying the right amount of commission for that month. Part of that process involves marking no-shows correctly, and making sure that any time you update your prices or availability, it’s confirmed in the system.

However, if you do come across an error in your invoice, just let us know and we’ll look into it for you.

When it comes to paying your invoices, it’s important to be punctual – otherwise you risk having your property temporarily taken off Booking.com. If that happens, once your outstanding invoices are paid, your property should automatically be ready to go live again.

You can always update your bank details and manage your finances across multiple properties, if you manage more than one. It’s also important to know what local taxes you have to pay as a host. Unfortunately we can’t advise you on that, so you’ll need to get in touch with your local government or a tax advisor. Depending on where you’re located, you may also have the option of paying your commission in a different way: letting us facilitate the guest’s payment and transfer your earnings from bookings to your bank account.

6. Remember: you’re not alone

Working with Booking.com gives you the chance to connect with guests from all over the world. But alongside that community of travellers, there’s a massive community of partners out there – and that can be an amazing source of advice, inspiration and support.

To share your experiences with other partners around the world – or to ask other partners a question – check out our Partner Community.

And for quick answers to common questions, have a look at Partner Help. Here, you’ll find over 330 custom-written articles, in 24+ languages. All sorts of topics are featured there, including:


 

We appreciate it can be tricky to keep on top of all the information we share, and all the options you have available to you as a Booking.com partner. And during peak season, that can be even harder.

So to help you find what you’re looking for during your busiest time of year, we’ve put together a quick guide that will help you increase your revenue, deliver unforgettable guest experiences and save yourself time in your working day.

From all of us at Booking.com, have a great peak season!