- You can better target your sustainability efforts to have more impact – Once you begin to collect data on the impact your business has – whether environmental or social – you’ll have a clearer idea of how you can change it. When Hotel Breeze opened, it made a commitment to become the world’s first zero-energy hotel, using unique measures such as a shower system that reduces water and energy consumption by up to 80%.
- You can identify cost-saving opportunities – Setting your baseline gives you insight into your resource use. Over time, this data allows you to see where you can save on operational costs. With insight into their energy use, for example, hospitality businesses have been able to identify where to implement lighting controls and efficient luminaires and cut lighting energy costs by up to 50%. Measuring food waste enabled the Einstein St. Gallen to identify and cut 41% of their avoidable food waste, which led to savings of CHf28,000 in a year. The cost-saving potential of reducing plastic, on the other hand, depends on the item in question. So it’s important to know what your plastic use breakdown looks like.
- It makes your commitment to sustainability tangible – It’s one thing to talk about running your business sustainably, and another to be able to prove it. Setting your baseline and tracking your progress gives you hard data on the impact your sustainability efforts are having on your business and local surroundings. Groups such as Scandic Hotels, Radisson and NH, for example, produce annual reports that credibly demonstrate their commitment to sustainability.
- You’ll strengthen your credentials and increase your appeal to guests – According to the Global Business Travel Association, 53% of North American companies have corporate sustainability programmes that affect how they choose their travel suppliers. Once you’ve set your baseline and started to measure change, you can communicate your progress through reports and marketing collateral to appeal to sustainability-minded guests.
The first step in your sustainability journey should be to set your baseline. This is a measurement of your current impact on the environment. It takes into account things like water and electricity, but also plastic use and carbon emissions.
Setting your baseline is important because it’s hard to know where you’re going if you don’t know where you are now. Maybe your utilities bill is twice as large as it needs to be. Maybe you’re already using best practices when it comes to plastic reduction. Maybe there’s a better way to encourage guests to be less wasteful in their rooms.
You might be running a beachside bungalow or managing a multinational hotel franchise. No matter your property type, there’s a lot to be gained from setting your baseline in order to become more sustainable – both from an environmental and social standpoint as well as a financial one.
Take Hilton, for example, which began to measure and track environmental impact in 2008 using LightStay, its proprietary sustainability management platform. After the group set its baseline and began tracking change, it was able to pinpoint where it could make the most impact. Between 2008 and 2018, it reduced portfolio-wide energy usage by 22%, water intensity by 22% and carbon emissions intensity by 34%. The data yielded insights that allowed Hilton to save $29 million in utility costs – and that was after only one year.
In this section, we’ll cover the benefits of setting your baseline. We’ll also look at the tools available for measuring and tracking two key parts of your environmental impact: your carbon footprint and water usage.
Start with the biggest contributors
According to the Sustainable Hospitality Alliance, the three most important factors determining a property’s environmental footprint are lighting, hot water and air conditioning/heating. That’s why measuring your carbon footprint and water usage is a good place to start when setting your baseline. There are free resources online to help you get started immediately.
- Measuring your carbon emissions – The Hotel Carbon Measurement Initiative tool helps you measure your total and per-occupied-room carbon footprint, taking into account the different energy sources in order to help you prioritise actionable changes.
- Measuring your water usage – The Hotel Water Measurement Initiative tool outlines the data you’ll need to calculate your total water footprint, providing a methodology to calculate the water used per occupied room per night (or meeting space per hour, where applicable).
Benchmark your property
Once you’ve set your baseline, you can get a broader idea of your environmental performance by benchmarking your property against others. Key resources to do so include:
- The Cornell Sustainability Benchmark – this uses the biggest available dataset, sourced from over 15,000 properties that use the HCMI and HWMI. This tracks energy, greenhouse gas emissions and water usage.
- The Green Lodging Trends Report – this uses best practices rather than hard data to recognise and highlight innovative measures that can benefit the industry.
Start setting targets
After you’ve collected some initial data, you can start to think about setting specific targets. The Sustainable Hospitality Alliance has set science-based sustainability targets for the hotel industry to meet by 2030. These are aligned with the United Nations Sustainable Development Goals (SDG) and the COP21 Paris Climate Agreement. They also offer guidance on setting water targets, managing water use and working with your supply chain.
Other useful resources are the Destination Water Risk Index – which can help you understand what your water risk is and set appropriate water targets and measures – and the UN Global Compact’s Science Based Targets initiative, which has resources for the broader topic of corporate climate action.
Discover our other sustainability guides:
Reducing plastic consumption
It’s now easier now than ever to run your property without plastic – and it’s never more important. Plastic takes years to break down, harms wildlife and damages the environment. This guide will show you how to protect both by reducing your plastic consumption.
Reducing water consumption
Fresh water is becoming increasingly scarce. That’s why we need to start cutting water consumption today – and it’s going to take more than just asking guests to reuse towels. But the environmental and financial upsides are worth the investment.
Certification shows the world your commitment to sustainability. But while the badges lend credit to your efforts and help attract more eco-conscious guests, the process itself is even more valuable – helping you set priorities and fill gaps in your sustainability plans.