To build a diverse pricing strategy, you need to use three components: rate plans, targeted rates and promotions. On Booking.com, you can combine (or ‘stack’) these in different ways.
We’ve created a useful overview to show which components you can stack together, and which components only allow one discount:
Here’s how it works:
- Rate plans are permanent and are visible to all guests. When you offer further discounts, they’re applied to your rate plans.
- Targeted rates offer a discount to certain types of guests and can be temporary or permanent, depending on your business goals. Discounts for some targeted rates also stack together. For example, Genius discounts can be stacked with Country Rate discounts.
- Promotions are temporary and can offer a discount to either certain types of guests or all eligible guests. If you have multiple active promotions and a guest is eligible for more than one of them, the promotion with the highest discount will be offered.
- Certain targeted rates and promotions may also be combined, so you can offer a cumulative discount to eligible guests.
See the overview above to check which components stack together, or check out the examples below:
I offer a flexible rate plan and a non-refundable rate plan to guests. I have also activated a Last Minute Deal. How will the discount for the Last Minute Deal be applied?
The discount for the Last Minute Deal will be applied to all of your rate plans and will be visible to all eligible guests.
I offer a flexible rate plan to guests. I’m also a Genius partner and have activated a Public Country Rate. Which discount will be offered to guests?
The standard Genius discount (10%) will only be offered to eligible Genius guests, and the Public Country Rate will be offered to guests from the country you’ve targeted. If a guest is eligible for both, they’ll receive both discounts because these discounts stack together.
I offer a non-refundable rate plan to guests. I’ve also activated a Genius Country Rate and an Early Booker Deal. Which discount will be offered to guests?
The Genius Country Rate will only be offered to Genius guests from the country you’ve targeted. Guests from other countries will only be offered the Early Booker discount (if they book within the window). If a guest is eligible for both, they’ll be offered both discounts because these discounts stack together.
Want to save your own copy of the Pricing stack overview for handy reference?