How to use the Genius free breakfast promotion
As a Genius partner, you have access to tailored promotions that optimise your visibility to select Genius audiences. One of these promotions is the free breakfast opportunity, which we apply to Genius rooms that have room-only rates and rates that include breakfast.
Applying this promotion gives you greater exposure to the most experienced Genius travellers with five or more completed bookings, who tend to cancel less. You’ll also benefit from prominent branding in search results on our platform – all of which helps to boost bookings.
What’s in this article
Applying the promotion with room-only rates
If you only offer room-only rates, or you offer room-only rates in combination with rates that include breakfast, we’ll display your rate as a breakfast-included offer to Genius Level 2 and 3 travellers. In this case, we still recommend that you add a breakfast price, so that we can make sure your promotion stays visible if your room-only rate isn’t available.
Applying the promotion with rates that include breakfast
If you don’t have any room-only rates available, we’ll apply the promotion to your breakfast-included rate. This means you’ll need to set a breakfast price if you haven’t already. We’ll deduct this price from your regular breakfast-included rate and show the discounted rate exclusively to Genius guests with five or more completed bookings on our platform. For example, if the room rate is €210 for two people and your breakfast price is €10 per person, we’ll reduce the rate by €20 to €190. We’ll never deduct more than 10% from your regular rate.
How to add a breakfast price
Adding a breakfast price won’t affect any free breakfast promotion you’re offering on your room-only rates. Here’s how to add it:
- Log in to the extranet
- Click on Property and then on Facilities & services
- In the Meals section, select Yes if you haven’t already
- Tick the box next to Breakfast if you haven’t already
- Enter the price per person per day into the Price through Booking.com field
- Click on Save
Tracking and managing your promotion
You can track the performance of your free breakfast promotion using the all-in-one dashboard. It displays all your upcoming and completed bookings that include free breakfast as part of this promotion. You can also use the dashboard to easily edit and manage your free breakfast promotion setup.
You also have access to a calendar that you can use to select dates to turn your free breakfast promotion off for, based on when it’s likely to be most effective for your property.
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