Setting up deals and discounts

Promos and discounts are an effective tool to capture demand, increase bookings and enhance your pricing strategy. Booking.com offers a number of proactive and reactive promos and discounts that can help you achieve your business goals and boost your occupancy when and where you need it most to attract more customers. Depending on your business needs, you can create and customise different types of deals or discounts in the extranet or on the Pulse app.

What’s in this article:

Our deals and promotions

Early Booker Deal

The Early Booker Deal helps you attract potential guests who prefer to book ahead. This helps secure bookings well in advance of the peak seasons. Learn more about the Early Booker Deal.

Last-Minute Deal

Last-Minute Deals help you boost occupancy throughout the season by attracting guests who want to travel at short notice. Read more about the Last-Minute Deal.

Secret Deal

A Secret Deal is an exclusive member-only promotion that’s available to travellers who have a Booking.com account or subscribe to our newsletter. It can be used to target a specific audience that’s more active and engaged on our platform than other users. Select ‘members and newsletter subscribers only’ as the audience when you’re setting up a Basic Deal, Early Booker Deal or Last-Minute Deal to activate it.

Limited-time Deal

This is an easy way to temporarily improve your visibility via a ranking boost and quickly increase your occupancy. Take a look here for more information on the Limited-time Deal.

Basic Deal

Basic Deal is a flexible deal that can be easily adapted to a your own pricing strategy and business needs. Choose the discount percentage, stay dates, minimum length, as well as stay book dates of your choice. The deals are available all the time and can be set up any time. Read more about setting up a Basic Deal.

Adding a deal or promotion

Follow these steps to add a deal or promotion in the extranet:

1. Log in to the extranet
2. Click Promotions then Click Choose new promotion
3. Choose a deal and customise it, then click Set up promotion – you can also choose one of our ready-made campaigns
4. Give your promotion or deal a name, then fill in the details
5. Click on Review your promotion
6. Click on Activate to finalise and set up the promotion

To see your new deal, click Rates & Availability or Calendar & Pricing and then on Calendar.

Follow these steps to set up the same deal or promotion for multiple properties. To do this, you will need to have a group extranet account.

1. Log in to the group extranet
2. Click Group Opportunity Centre
3. Select the promotion you’d like to activate and click Add in bulk
4. Review your new promotion
5. Click on Edit to make changes or on Next to continue
6. Select the properties, rooms and rates that the promotion should apply to, then click on Next
7. Click on Apply to selected to finish the set-up

Removing or reactivating a deal or promotion

Once you remove a deal or promotion, it will no longer be available for travellers to book. 

Follow these steps to remove a deal that you created in the Promotions section:

1. Log in to the extranet
2. Click Promotions
3. Choose the deal you want to remove
4. Click on Deactivate

Follow these steps to remove a deal you created in the Rate Plans section:

1. Log in to the extranet
2. Click on Rates & Availability or Calendar & Pricing and then select Rate Plans
3. Click Delete under the deal you wish to remove

Follow these steps to reactivate a deal or promotion after removing it:

1. Log in to the extranet
2. Click on Promotions
3. Click Ended
4. Choose the promotion you wish to reactivate
5. Click Reactivate

Combining discounts

To help you build a successful pricing strategy and maximise occupancy, we offer a Pricing Solutions Portfolio with various pricing products. The different pricing products are listed below.

• Foundations – your rate plans and rate plan customisations
• Proactive products – Genius programme, Preferred Partner Programme, Targeted rates and Campaign deals
• Reactive products – Portfolio deals and Deep deals

Discounts can be combined to guarantee the best possible price and generate more bookings for partners like you. Combined discounts can also deliver great results for conversion and occupancy. See below visual example:

Please note, there are restrictions on combining pricing products:

• Products in the same category can’t be combined.
• You can combine Genius with different Genius sub-products. However, as a pricing product itself, Genius combines with other pricing products regardless of the Genius offer you’ve set up.
• The Preferred Partner Programme is a pricing product that doesn’t change traveller-facing promotions or discounts. This means that it can’t be combined with other pricing products.

Each of our pricing products is designed to target a unique audience, which means not every potential guest will see every discount every time. When potential guests see multiple discounts that can be combined, we refer to it as ‘audience overlap’. If a potential guest is in overlapping audiences where discount deals can’t be combined, they’ll fall into the audience offering the highest discount. See below example of audience overlap:

Go to extranet