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Setting up a Secret Deal

Updated 2 weeks ago | 1.5 min read time
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A Secret Deal is an exclusive member-only promotion that’s available to people who have a Booking.com account or subscribe to our newsletter. This means you can use Secret Deals to target a specific audience that’s more active and engaged on our platform than other users.

We use a ‘Secret Deal’ badge to help travellers identify these promotions on our platform. And even though they’re only available to a limited group of users, that still accounts for over 75 million people.


How to set up a Secret Deal

It’s easy to set up a Secret Deal. All you need to do is select ‘members and newsletter subscribers only’ as the audience when you’re setting up a Basic Deal, Early Booker Deal or Last-Minute Deal.

In most circumstances we recommend that you use the Basic Deal option to set up your Secret Deal. This will allow you to reach enough travellers while still targeting a limited audience. 

When you’re ready, set up a Secret Deal in the extranet. To learn more about setting up deals and promotions, take a look at this article.

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