Understanding Booking Sponsored Benefit

Updated 1 month ago | 3 min read time

Booking Sponsored Benefit (BSB) allows us to cover a portion of the room cost to attract potential bookers. That means we will pay a part of the room cost on behalf of customers to help increase bookings for partners. 

You may notice your rates appear lower on our platform than the rate you set. This adjustment is due to BSB and doesn’t affect your revenue or agreed commission. BSB optimises your property’s revenue and increases conversion, while still ensuring you receive the full transaction value for the room.

What’s in this article

How does BSB benefit your business? 

When applied, BSB offers the following advantages for your business:

  • Boosts bookings from price-conscious customers
  • Lowers cancellations with customers paying in advance
  • Increases your revenue by covering the reduced amount to drive more bookings

How BSB works

BSB benefits are only applied to some reservations. When certain customers search for rooms on Booking.com, we display a reduced rate to entice them to book. We cover the reduced portion of the room cost so that you still receive the full transaction value you set for the room. 

It’s important to note that you’re still required to pay the standard commission percentage on the room price originally set. 

When BSB is applicable  

Depending on your property’s location, there are a few different criteria that determine if BSB is applicable for your property. These criteria include: 

If your property matches this criteria, it may be eligible for BSB. However, this may not always be the case because the display of a reduced rate is also based on a few other factors.

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