What is a Secret Deal?

Updated 1 month ago

A Secret Deal is an exclusive member-only promotion that’s only available only to people who have a Booking.com account or subscribe to our newsletter. This means you can use Secret Deals to target a specific audience that’s more active and engaged on our platform than other users.

We use a ‘Secret Deal’ badge to help travellers identify these promotions on our platform. And even though they’re only available to a limited group of users, that group accounts for over 75 million people.

It’s easy to set up a Secret Deal – all you need to do is select ‘members and newsletter subscribers only’ as the audience when you’re setting up a Basic Deal, Early Booker Deal or Last-Minute Deal.

So that you can reach enough travellers while still targeting a limited audience, in most circumstances we recommend that you use the Basic Deal option to set up your Secret Deal. To learn more about setting up deals and promotions, take a look at this article.

Set up a Secret Deal now  

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