A ‘Value Deal’ is our way of highlighting rates that offer guests good value for money. It’s based on comparative data and is completely automated – so you stand out to guests without needing to do anything extra.
When we’re looking at the rates offered in a destination, we look at quality and price. We analyse what customers are looking for and what the competition is offering, and based on this we can determine whether the price you’re offering is of good value.
You’ll see these good-value rates flagged in search results on Booking.com and on your property page with a ‘lightbulb’ icon — making it clear to customers that they’ve tracked down a great deal.