Guest incentives to rebook the same property after COVID-19 cancellations
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Highlight: For guests in areas with eased travel restrictions, Booking.com is offering an incentive to rebook a non-refundable or partially non-refundable reservation that had been cancelled due to Force Majeure. Booking.com will also waive any commission on these bookings.
Since the start of 2020, we’ve witnessed unprecedented increases in cancellation rates due to the Coronavirus. But with signs of travel picking up again, it’s time to start rebuilding. And rebuilding together means directing emerging travel demand to your property, as well as helping you re-capture any demand you’ve lost. To do this, we’ve launched the Rebook programme.
What’s this programme about?
Though plans might have to change, we want to encourage guests to postpone rather than cancel. That’s why – following Coronavirus-related cancellations and whenever possible – Booking.com will fund incentives for guests to rebook the same property.
Guests that cancelled non-refundable or partially non-refundable bookings during Force Majeure conditions will receive an email invitation to rebook the same property when travel restrictions ease – with a 15% cash-back incentive on the rebooking price.
This 15% cash-back is valid irrespective of other discounts that guests might receive, such as Genius or other types of partner-initiated promotions, and is capped at a maximum of 100 euros per reservation. The incentive will be deposited in guests’ Booking Wallet after the stay is completed.
For all reservations booked with this promotion, Booking.com will waive commission.
How will guests receive the discount?
Eligible guests in areas that have eased travel restrictions will receive a one-time promotional code via email that will allow them to benefit from the incentive. The guest must not have already rebooked the property prior to receiving their code, and they must be subscribed to receive marketing messaging from Booking.com in order to receive it.
To ensure that guests can find available dates to rebook their stay, properties must have available room(s) to book for at least 30 days between 22 July 2020 and 31 December 2020.
The reservation must have been non-refundable or partially refundable, been cancelled under Force Majeure and been made before 6 April 2020.
The incentive is valid for eligible, new bookings made at properties until 31 December 2020 with a check-out date before or on 30 April 2021.
How will the commission waiver be applied?
The savings from commission-free bookings will be issued after each monthly invoice (if applicable) and will be visible when credit notes are issued. These can be found in the extranet, in the ‘Invoices’ subsection under the ‘Finance’ tab.
These credit notes are generated automatically – partners do not have to do anything to receive them. For example, for any reservation received today (irrespective of the day of the month), invoices are generated between the 3rd and 10th of the following month.