Taking advantage of our Welcome Back America campaign
As vaccination programmes start rolling out, travel is once again becoming possible in some parts of the country. To help stimulate demand and encourage people to book with you, we launched our Welcome Back America campaign on 5 April 2021. This campaign offers travellers in the US the opportunity to receive a $50 travel reward after their stay when booking on our app. You can use the solutions in this article to maximise your property’s visibility and appeal to potential guests.
For more information on the promotion restrictions and limitations that apply to travellers, visit the campaign landing page.
What’s in this article
Optimising your availability
To make sure you’re well positioned to capture the demand this campaign creates, it’s important that you have enough availability loaded in your calendar. Take a look at this guide to learn more about optimising availability.
If you’re eligible, you can also see certain demand data for your market for the past 14 days. This lets you set up tailored promotions and policies that can help you get more bookings. You can learn more about demand data in this article.
We’re also expecting to see families with children looking to travel this summer. By adding the right rates and policies, and by configuring the right occupancy, you can increase the likelihood of families booking your property by up to 15%. Set up rates for children here.
Adding flexible policies
The current unpredictability of travel restrictions has people overwhelmingly opting for flexible rates. The majority of travellers consider free cancellation a must. That means that offering travellers flexibility is an essential part of standing out to potential guests.
Our Flexible - 1 Day policy makes it easy to enhance your existing Rate Plans with multiple free cancellation policies, letting guests cancel for free up to one day before check-in. Take a look at this article for more information on how to convert your Rate Plans to a Flexible - 1 Day policy.
Making use of targeted rates
A great way to make sure you’re visible to a particular group of travellers is to offer them a special rate. We’re only offering the Welcome Back America $50 travel reward to travellers booking on our mobile app, so setting up a targeted Mobile Rate can help you get more bookings.
Welcome Back America is also only available to travellers in the US, so setting up a targeted Country Rate can help convert more of these searches into bookings – on average by 26%. Visit the extranet to set up a Country Rate to target domestic travellers and guests from specific regions.
Leveraging the Genius programme
Level 1 of our Genius programme now extends to all travellers with an account on our platform. Because the Welcome Back America travel reward is only accessible to travellers with an account, joining Genius can help you attract extra demand stimulated by the campaign. On average, partners who join Genius increase their bookings by 29% and their revenue by 24% (after accounting for the Genius discount). Read this article to learn more about the Genius programme.
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