High season is here

Travellers are ready for a season of exploration and relaxation, with travel demand even higher than this time last year. 

 

To help make this season a memorable one for you and your guests, we’ll be supporting you throughout the coming months by sharing the latest trends and insights, as well as personalised advice to help you succeed at every moment.

 

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High Summer Peak

Get more out of this high season

We're already seeing a higher volume of early search demand compared to this time last year. This guide, packed with insights and advice, is designed to help you kick off the season, make the most of the latest demand and set you up for success in the coming months. 

Set yourself up for success


Almost 20% more searches globally compared to last year’s high season

Take advantage of this surge in high season searches by setting your property apart from the competition. Differentiate your property from your competition and stand out to potential travellers with our proactive and reactive solutions. By doing so, you can maximise your visibility, channel the increased demand directly to your property and boost your business. 

Stand out more

Nearly 60% of searches are for international stays

Opt in to Guest Insights to gain valuable knowledge about the preferences of your international travellers and their different needs. These insights allow you to know more about your guests before they even check in. This can help you tailor your amenities and enhance your guests’ stay, leading to an improved guest experience. 

Learn about your guests

Over 70% of high season searches are for 1-4 night stays

Update your length of stay restrictions to attract more travellers. By offering the possibility of both shorter stays (1-2 nights) and longer stays (4+ nights), you provide more flexibility and appeal to a wider range of guests. This can greatly improve your chances of securing bookings and boost your occupancy rates.

Set length of stay restrictions

Nearly 60% of high season searches are from couples

Be sure to highlight what makes your property the perfect choice for those seeking a getaway for two. Although couples lead in current searches, we're also seeing increasing searches from families and groups. Emphasising your property’s unique features can help you attract different traveller types and set your property apart from others in the area.

Appeal to more travellers

Unlock your property’s potential

Access additional insights and advice that can help you get more out of this high season. Find out how to use your personalised insights to increase your demand in the Opportunity Centre.

Learn more

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