Maximise your success this high season

Partners like you have told us you’re expecting a busy high season this year. This data-driven guide, packed with insights and advice, is designed to give you the support you need.

 

We're seeing 50% more searches for the upcoming high season than at this same time last year. The desire and confidence to travel continue to grow, and global bookings between October and December are already 15% higher than in 2019. Find out how to turn early high-season demand into bookings.

hIGH SEASON IMAGE

What’s on this page?

Capture growing demand

Cater to travellers’ preferences

Customise your flexibility

Our marketing value

While this varies across regions, growing demand on our platform points to a busy high season. Attract more guests by optimising your availability.

Our data shows high-value traveller types that are trending this high season. Increase bookings by catering to their needs.

While traveller confidence is returning, flexibility remains an important booking factor. Offer flexible policies to guests – and we’ll help you protect your revenue.

 

Throughout the high season, we're launching regional marketing campaigns to ensure your property is top of mind when travellers plan their trips.

Capture growing demand

Cater to travellers’ preferences

While this varies across regions, growing demand on our platform points to a busy high season. Attract more guests by optimising your availability.

Our data shows high-value traveller types that are trending this high season. Increase bookings by catering to their needs.

Customise your flexibility

Our marketing value

While traveller confidence is returning, flexibility remains an important booking factor. Offer flexible policies to guests – and we’ll help you protect your revenue.

 

Throughout the high season, we're launching regional marketing campaigns to ensure your property is top of mind when travellers plan their trips.

Capture growing demand

While this varies across regions, growing demand on our platform points to a busy high season. Attract more guests by optimising your availability.

Cater to travellers’ preferences

Our data shows high-value traveller types that are trending this high season. Increase bookings by catering to their needs.

Customise your flexibility

While traveller confidence is returning, flexibility remains an important booking factor. Offer flexible policies to guests – and we’ll help you protect your revenue.

 

Our marketing value

Throughout the high season, we're launching regional marketing campaigns to ensure your property is top of mind when travellers plan their trips.

Capture growing demand

Summer 2022 Capture Late Demand Father playing with child on the beach

Travellers are ready to make their long-awaited holidays a reality this high season. Our global data shows that bookings for stay dates in the upcoming quarter are over 15% higher than at this point in 2019. 

 

Capture rising demand, especially around occasions such as New Year's Eve, by making sure your availability is up to date. Not sure where to start? The extranet has insights curated for your specific region.

Update your availability  

Get region-specific insights 

Cater to travellers’ preferences

20%

of early searches are from families, with demand peaking for December. Families tend to stay longer and spend more during their stay, so appealing to this segment can help to grow your revenue.

50%+

of our searches are from couples. Tailoring your rates for different groups maximises your visibility and can bring in more bookings.

40%

of early searches are for 3-7-day stays. Attract more guests by offering rates that cater to these needs.

 

family in pool

Customise your flexibility

 

While flexible rates make up the majority of bookings on our platform, non-refundable bookings are regaining popularity. Allowing date changes for non-refundable bookings can help you meet the demand for flexibility while remaining in control of your revenue.

Add flexible policies Learn more

Our marketing value

 

To ensure you’re top of travellers’ minds this high season, we're investing in our regional marketing campaigns. From expanding our successful Booking.yeah campaign in more key markets, to our mobile marketing efforts – two-thirds of bookings on our platform are now on mobile – we deliver exceptional exposure for your property.

Explore our marketing value

couple holding hands

Get tailored advice in the extranet

In addition to recommendations in the Opportunity Centre, you can also find customised advice on the high season page in the extranet.

Connect with partners

Ask questions, spark ideas and join conversations with partners like you in the Partner Community.

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