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I am just approaching this issue. Up until now I was happy with 1 night stay and my property has been booked for 85% or more of the month. The trouble is Booking.com guests fill up the diary with 1 night stay leaving no room for anyone else to book. The profit margins on 1 night stays are so minimal, I property manage so after my commission and booking.com commission is taken off plus the expenses and cleaners wage it is not leaving enough to warrant 1 night stay. Now I am reading this problem iit is not giving me a lot of encouragement.
During March the cottage is already booked for 24 nights out of the 31 days possible with 75% of these all being 1 night stays.