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I really hope that Booking.com do something about this anonymous review capability as it is obviously a BIG issue for us hoteliers.
There is no such thing as anonymous , there is a person behind that decision and if they are not able or want to leave their name , so be it BUT the Hotelier is entitled to know the details of the complainant. And I say complainant as thats what the issue is , people giving reviews of 10/10 obviously just dont want their name published with their comments , if any , but those that write a negative review have an ulterior motive.
I have experienced with Booking.com that they will not remove a bad review even if you point out that the review is malicious...Why .I believe because nobody has been empowered to assess the situation. Its time they got with the real world and realised that there is more that one customer in their books.. The Hoteliers are supposedly a PARTNER / Customer of Booking.com and but I do not believe we are accorded that status.
A further suggestion to assist in smoothing the effect of review stats as it is based on a revolving 24 month assessment is to remove the highest and lowest score which takes the exceptions out of the calculations and therefor improve your average rating status. Just a suggestion. It happens in other large corporate business in many facets like performance reviews , sales etc.