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Booking.com is virtually a monopoly, that's the problem.
I am not a big fan of the GP. It's not worth it in my opinion and it only decreases the booking revenue for partners. If these genius guests where in deed super special for some reason I'd find it ok, but they are just average folks, having the option to ask for another discount. Truth be to told, they'd most likely book anyways, so booking.com can do away with that program.
I did not know that they give away the genius status like candy. I thought it was worth something, but if it's just the average Joe than it's like asking to give discounts to almost everybody.
It would be nice if booking.com would comment in this thread...
Well the issue remains. Booking.com chases us to give discounts on every corner. Sommer deals, week-end specials, genius discounts, additional discounts and so forth.
I quite frankly don't understand what makes almost everybody a genius booker? Do they generate so much volume and if so, why is now almost everybody a "genius"?
This also cuts into booking.com's revenue and I wonder what the agenda is. But certainly there is no point in boosting visibility if it means you're selling at a yet another discount.
In essence, boosting visibility should help you promote more sales, meaning you give some and get some more back. But that is not true. As soon as you stop boosting you're off the radar. So don't see the point in using it.
Dear Isle of Wight.... I couldn't agree more! Booking.com is chasing us aggressively to give yet more discounts here and more genius discounts there. It's getting to a point where all these discounts add up to 25% or more.
This has to seriously stop, because it makes the entire business case unattractive. We are already considering a retreat from our apartment rental business as income has dropped significantly while the amount of bookings roughly stays the same.