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We always make a tray of tea or/and coffee with homemade cake on arrival. When the weather allows this is often served in our garden. There is also homemade cake everyday when they come back from the guests day out. More importantly a warm welcome and a relaxed atmosphere. Guests need to know that we want them to have a great time and that we care about their experience.
We only have a small b and b but all our rooms have smart TV's. We have never had a problem at all. Very few guest use more that the freeview. We are on Exmoor and so perhaps the TV is not a major draw for our guests.