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This is an interesting new concept and I have been reading the stories with interest. We run the only 5 star B&B in our small town and sometimes we do struggle to be fully occupied because people like to choose the cheaper motel style and I do believe that the perception of our town is that it should be 'cheap'. My dilemma is that I don't feel that I should drop my prices to match these lower standard properties when in reality people who come to stay with us get better value for money because of all the extras we do offer eg: breakfast, excellent quality bedding and furnishings, personal service etc. All of these things are reflected in our excellent ratings and client feedback. In am not sure what I am trying to say/ask but we have excellent ranking but what are peoples thoughts on how to differentiate between us and the norm? I do think that clients have all of this information at their fingertips through the Booking.com photos/description pages but whether or not they choose to step away from what they are used to?