Getting to know Booking.com
Discover how Booking.com’s travel marketplace can bring unique value to your business.
Welcome to Booking.com! As a new accommodation partner, we'll introduce you to our marketplace and how it works. We'll also cover some important concepts to help you get started. Let's begin your journey!
Booking.com was founded in 1996, and our mission is to make it easier for everyone to experience the world. We offer over 28 million accommodation listings, including more than 6.6 million unique homes, apartments, and other places to stay.
As an accommodation partner, your peace of mind is our top priority. We provide a range of products and services to help you professionally manage your property listing and feel confident in your decisions, so you can provide a warm welcome to your guests.
Our global marketplace
At Booking.com, we've built a marketplace that connects demand from guests all over the world with supply from you. While we also offer transportation options and attraction reservations, when it comes to booking accommodations, this is how it works:
Guests are the people that search for and book stays at properties such as yours that are listed on Booking.com. As a partner, you have access to a global audience of guests.
Partners, like you, list their properties on our platform, and we advertise and promote them to guests from all over the world. We facilitate the reservation process from start to finish.
As a Booking.com partner you have immediate access to a wide range of tools, products and services that can help you set up strong foundations - as well as improve in areas that are most important to you.
You’ll discover these in the future stages of your onboarding journey with us, but to get you started a simple way to visualise this is to think of two key areas where Booking.com brings you value:
Visibility: On Booking.com guests from the entire world are within a few clicks of discovering your property. We help you find opportunities to rank well in search results for the guests that matter most to you and your business.
Conversion: Ranking well in search results is important, but the ultimate goal is to secure a booking at your property. Our platform facilitates a smooth and secure booking experience that encourages guests to commit to a stay at your property, ultimately helping you to get more bookings.
Helping you succeed
At Booking.com, we are dedicated to helping you succeed. To offer you one of the most comprehensive sets of tools, products, market insights, and support in the industry we are continuously improving our platform.
Our goal is to bring you bookings from guests that you may not have reached otherwise, ease your operations, and provide access to data and marketing tools to grow your business. We are committed to making a positive impact on our partnership in four key areas:
- Improving your results: We’ll help you improve your results by empowering you to make the right decisions to drive your growth on our platform.
Learn about our solutions to help you succeed
- Communicating our value: We believe in being transparent in showcasing the initiatives and investments we’re making to steer the future of your business.
Discover the latest ways we are driving value for you
- Deepening our relationship: We aim to strengthen our bond with you by adding depth and meaning to each interaction you have with us.
Find out how we celebrate your incredible hospitality
- Offering you support: We’re here to offer you support by equipping you with tools and resources that enable you and your business to thrive.
Explore our resources and advice
Before you continue…
We're thrilled to begin this journey with you! Before we move forward, we kindly ask you to ensure that your registration is complete. If you have already done so, fantastic! If not, it can take as little as 15 minutes to complete.
To improve your property's ranking on Booking.com, some basics include maintaining high review scores, offering competitive rates, having a flexible cancellation policy, optimising your property page, and using Booking.com's promotional tools.
Search results ranking and visibility are crucial for growing your business. Analytics reports can help you identify areas for improvement and optimise your property page to increase visibility and rank higher in search results. This can lead to more bookings and revenue.
To optimise your property page and improve guest search experience, you can upload high-quality photos, offer competitive rates, provide relevant amenities, and respond promptly to guest reviews. These actions can help boost your property's visibility on Booking.com.
Your property may appear on other websites because Booking.com has agreements with affiliate partners and distribution channels. These partners display your property information and allow guests to book through their platforms, expanding your property's reach to a wider audience.