Optimising your property listing

Discover the tools that can make you stand out, increase your bookings, and boost your income.

Getting to your first booking

Welcome to the next step in your onboarding journey, where we share more on optimising your property page and dive into the different ways to improve your listing to maximise your presence on Booking.com!

If your property isn’t live yet, please complete the necessary steps outlined in the extranet in order to become open and bookable, and return here once done.

Go live on Booking.com

Maintain your property listing foundations

As a new partner, we know that your number one goal is to start receiving bookings. To help you secure bookings quickly and consistently, review these best practices.

Stand out from the crowd with a great property page

After your property is open for bookings, don’t forget about your property page. Based on what you see in the market or the goals you have, we recommend regularly updating your property page so that it always reflects what you can offer guests.

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  • Add at least 5 photos, and keep them up to date: We recommend that you always include a minimum of 5 photos that reflect your property as well as its interiors, including the bathroom and kitchen, if applicable. You should also include photos of each room that you have available for guests to book.
  • Show why your property is unique: Facilities and property features, including proximity to key attractions, play a big role in guests’ decision to make a booking with you. Keeping your facilities and amenities up to date is also a great way to increase your reservations, as you’ll appear in the research results for guests who are filtering for features you offer.
  • Improve your Property Page Score: Every property on Booking.com receives a property page score between 0% and 100%, which indicates the completeness of property pages. The more complete your property page, the more likely a guest will be inspired to book. Watch the video to learn more. 

Get peace of mind with a seamless payments experience

With our Payments by Booking.com service, you have the opportunity to offer a wide range of payment options that are familiar to and trusted by guests from all over the world.

While we will cover this topic in much more detail in a future section of your onboarding journey, it’s worth noting that on Booking.com guests come from all over the world – so being able to accept all the payments systems that guests are accustomed to is critical in securing their commitment to reserve and stay at your property.

Alternatively, you can manage your guests' payments on your own. You can, for example, accept cash payments in your local currency or credit cards – just keep in mind that handling payments on your own means these payments aren't guaranteed and you're responsible for collecting all payments due from your guests including fees and deposits.

 

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To find out if you are eligible for Payments by Booking.com, look for either the Payments by Booking.com or Online Payments page under the Finance tab in the extranet.

Go to the extranet

 

Be smart with rate plans

Two of the most popular search criteria on Booking.com are flexibility and an appealing price range. This is why your rate plans are very important – they can help you offer the flexibility and pricing options potential guests want.

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Fully Flexible rate plans are the most frequently booked rate types on our platform. Guests are willing to pay a little bit more for the flexibility to change their plans, but keep in mind that this can result in more cancellations.

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Non-Refundable rate plans are generally cheaper than Fully Flexible rate plans. While you earn a little bit less on each booking, the bookings you receive are guaranteed.

By offering a combination of Fully Flexible and Non-Refundable rate plans, you can increase your bookings and appeal to a wider range of guests, as their needs change from trip to trip.

We recommend that you carefully consider your rate plan options and choose the ones that align with your goals. In fact, you can even create your own custom rate plan by combining these factors:

  • Your desired price per room (or unit) per night
  • The rooms (or units) you want to include in your rate plan
  • When the rate plan is available for potential guests
  • How long guests can stay at your property
  • Your preferred cancellation policy
  • If you offer meals, such as breakfast

Review your rate plans

Help to get you started

While you are a new partner of Booking.com you can also take advantage of the New Property Deal to increase your visibility on the platform. This special offer provides guests with a 20% discount on their booking, making your property more attractive compared to others. It's available for your first 90 days or until you've received three bookings. 

Deals and discounts can be powerful tools to attract guests – plus they can be configured specifically for your property. Some effective ones to consider include:

  • Early Booker Deal: Designed to attract guests who book in advance.
     
  • Last-Minute Deal: Targets guests who are looking for accommodation on short notice.
     
  • Secret Deal: Only available to guests who are signed in to Booking.com or have signed up for our newsletter.
     
  • Limited-Time Deal: Offers a deep discount for a limited time, which can significantly increase your ranking.
Promotion

By using promotions and deals on Booking.com, you can effectively target potential guests and incentivise them to book your property. For example, you can offer a discount on a certain rate plan or room type or offer a special rate for a specific time period.

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You can also join programmes such as Genius or Preferred Partner to help you gain exposure to a wider audience of guests and attract more bookings to your property. For either you must meet certain criteria, such as consistently high guest reviews, a high response rate to customer questions, and a lower than average cancellation rate. To see if you’re eligible, check the Opportunity Centre!

Explore your tailored opportunities

The Opportunity Centre is designed to help you discover the best opportunities for your property on Booking.com. On it, you can find tailored recommendations based on your property type, location, and performance data. This means you can focus on the opportunities that are most relevant to your needs and goals.

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The Opportunity Centre is regularly updated with new promotions, products, and programmes, so you can keep exploring and experimenting to find the ones that work best for you.

Go to the Opportunity Centre

 

Make the most of local area data and insights

To help you make informed decisions, you have access to a wealth of valuable data and insights. As a new partner, however, you will not yet have all your analytics reports populated. To get you started, we recommend looking at the insights for your local area that we provide in the Home tab under the Data section or in the Demand dashboard in the Analytics tab. Here are some examples of data you have access to and how you could apply it to your property:

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  • How far in advance do guests search: Some people like to plan ahead, while others decide at the last minute. Depending on what your local demand looks like, you could, for example, use a mix of Early Booker and Last Minute deals. 
     
  • How long do they plan on staying: Depending on how long guests plan to stay in your area, you can identify the best ways to attract them to your property. For example, if the majority are searching for longer stays you can consider creating a weekly rate plan or even a monthly rate plan.
     
  • What devices they use to search: If you see that most potential guests are searching for properties in your area using mobile phones, a good way to convert them is to implement mobile rates.
     
  • Where guests are searching from: If for example you see most guests are searching through your area from a neighbouring country, you could become more attractive to them by implementing country rates or state rates if you are in the United States of America.
     
  • What is the split between domestic and international guests: If you see a spike in domestic interest for travel in your area, you could create a policy that allows guests from the same country as you to book without having to add their credit card information.
     
  • What types of travellers visit your area: Do you see families searching for stays in your area more than other groups, such as couples or solo travellers? If your property can facilitate family stays, it might be a good idea to implement children rates to attract more families.
     
  • Which cancellation policies are more popular: Properties that offer free cancellations usually experience higher cancellation rates as guests can more easily change their plans, but exclusively offering Non-Refundable rates can also deter people from booking. Rather than guessing, you can find out what policy people are searching for most in your area and take action accordingly.

 

As soon as you start receiving bookings of your own, the Analytics tab of your extranet will be further populated with information about your property performance as well as guest behaviour. 

By monitoring your metrics and adjusting as needed, you can increase your visibility, improve your ranking, and boost your conversion rates, ultimately driving more bookings and revenue for your property.

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If your property is best suited for certain types of guests, we recommend highlighting this in your property page. For example, you will attract more families if you highlight facilities and amenities such as playgrounds or cribs in rooms. Alternatively, you could attract digital nomads by highlighting your dedicated workspaces and free Wi-Fi.

Understanding your basic setup

While it’s important to understand how you can enhance your listing to increase your bookings, don’t forget the role that your availability, rate plans, and restrictions play.

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Availability: Make sure your availability is properly set up in your calendar and that you have added sufficient dates to cover guests searching for bookings further in advance.

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Rate plans: Choose your preferred rate plans, giving guests increased flexibility wherever possible. Remember that a Non-Refundable rate is less attractive for potential guests, so it ordinarily would sell for a lower price.

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Restrictions: Keep track of your restrictions, as these can negatively influence your visibility even if you have availability and offer a Fully Flexible rate plan. Any minimum or maximum length of stay restriction you apply to your rooms or unit will make your property invisible to guests that are searching for stays outside those parameters.

In this video, dIscover how restrictions can reduce your visibility to travellers.

Before you continue…

Congratulations on completing this step in your onboarding process! Before you move forward, we kindly ask you to keep the following points in mind:

  • Review your foundations twice a year or when meaningful changes happen in your business or area
  • Use data to inform your strategy for both the short and long term
  • Consider which of the curated options in the Opportunity Centre are best suited for you

FAQs

  • To effectively use Booking.com, ensure your calendar is up-to-date, create rate plans based on demand, and set policies to protect against cancellations and no-shows. Utilise tools such as the calendar and promotions to optimise your property's bookings. 

    Read more

  • To create a new rate plan on Booking.com, log in to the extranet, go to the Rates & Availability tab, click Rate plans, select "Add new rate plan" and fill out the required details such as the rate type, cancellation policy, and pricing. 

    Read more

  • To set up deals and promotions on Booking.com, log in to the extranet, go to the Promotions tab, select the promotion type, choose the eligible dates, and set the discount or benefits. Use the visibility settings to promote the offer to specific guests or channels. 

    Read more

  • The Preferred Partner Program on Booking.com is an exclusive program for top-performing properties that provides access to additional marketing and promotional opportunities. Participation can result in increased visibility and bookings, as well as access to special training and support from Booking.com.

    Read more

Communicating with guests

To ensure your guests have a great experience at your property, you can use different tools to communicate with them from the time they book until they check out.

Go to next step
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