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I charge 50% deposit after booking has been made and balance payable before or upon arrival - works for me. If no upfront payment is made you are never sure the guest will arrive
Free WiFi and free parking - we offer both and it seems that this is what guests request when making a booking
I live off-site but always welcome my guests in person. I communicate with guests after they make a booking - they are therefore aware that they need to contact me about 5 minutes before arrival, I go to the lodge and welcome them and take them to their unit to check in and show them around. To me it just feel more "personal" to meet and greet my guests and not just leave a key somewhere in a key box or place for them to collect and find their own way. Surely it makes the guest also feel more special.
Booking.com also asked us to tell other partners why we have such a great review score.
We had a 6 bedroom B&B for nearly 11 years and loved having guests, serving great breakfasts (all our guests raved about that in their reviews), providing them with comfortable, clean rooms and great beds, be there when guests check in or check out, be available to discuss the area and places or restaurants to visit, etc. I also put home made rusks in the rooms to enjoy with the coffee/tea provided and a bottle of water in the fridge every day - that is the "little extra" that our guests loved. Our scores were always in the middle 9's.
Now we have a self catering lodge and the interaction with the guests are much less - but I still meet all our guests on arrival, check them in at the unit and tell them about the facilities in the unit and the area and make them feel welcome and important. I put bottled water and fruit juice for the guests in the fridge (welcome drink on arrival) and tea/coffee and rusks in the kitchen.
I supply all the guests with a welcome letter with wifi password (free wifi), there is a folder in the unit with maps of the area, brochures of interesting places to visit, restaurants, etc.
If guests need anything, they know I am only 5 minutes away and they are always welcome to contact me.
Cleaning of the rooms are done on a daily basis and the place need to be spotless when guests check in.
I never "advertise" something that is not in the rooms or unit - the pictures on the listing are the real pictures of the place. I have heard many guests commented on this - that it is exactly like in the pictures they saw and how delighted they are with this.
Whatever type of place you have - the main thing is to let your guests feel special and make their stay as comfortable and pleasant as possible.
Make sure you can charge the card before guest arrival and that card is not opened just on the day of the arrival of the guest? I know that is the way Agoda / Expedia virtual cards work - you can only charge the card on the day that the guest arrive (or after date of arrival) not before.
Hope this helps?