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Customer co-creation: driving value through collaboration … Industry Perspectives From user-generated content to product ideation, collaborating with consumers is fueling the future of marketing. Award-winning branding expert and Founder of She Builds …
Can rewarding guests encourage sustainable practise adoption? … Trends & Insights Hotels reward guests for going green and forgoing housekeeping services, which, in turn, rewards a hotel’s bottom line. But can eco rewards also help hotel chains meet …
Data analysis: to brand or not to brand … Industry Perspectives An international brand can sometimes help, but doesn’t automatically lead hoteliers on the road to riches. Carmen Hui, Commercial Director of Ownership Partnerships in Hotels at Booking.com, …
Building a small hotel empire as a family business … Industry Perspectives Working with your family can forge a unique approach – but the path is not always straightforward. We learn from a father-and-son duo how their relationship influenced their …
Are you making the most of your minibar? … Trends & Insights Minibars may have fallen out of fashion, but they can be a valuable way to enhance the in-room guest experience. Click. explores The minibar as we know it was first introduced by the Hong Kong …
What I wish I knew: building a surf and yoga business … Industry Perspectives Ed Templeton and his wife Sofie set up Soul & Surf in Kerala in 2009 as an experiment, in reaction to their stressful lives in the UK. A decade on, they have three permanent …
The future of skiing: what seasonal accommodations should know … Trends & Insights With the climate crisis threatening the ski industry, what can properties in skiing locations do to preserve their shelf life? With 125 million people skiing and …
Tech: the trusted travel advisor … Trends & Insights With more and more people influenced by data-driven travel recommendations, are we approaching a future where tech will become the most trusted travel advisor of all? For travellers, recommendations can …
Exploring the rise of second cities … Industry Perspectives With 54% of global travellers wanting to play a part in reducing over-tourism, what does this mean for the second city hotel market? We explore the opportunities the trend offers brands and …
Spotlight on: hotel coffee offerings … Trends & Insights From eco-friendly pods to protecting on-site cafe or bar profit, hotels face dilemmas when it comes to their coffee offering. One thing’s for sure: the demand for high-quality product is continuing …