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Behind the scenes of Booking.com’s holiday rental strategy … Industry Perspectives Holiday rentals have long been a key part of our business. Discover how we’re approaching growth for this segment while increasing partners’ revenue on our platform The …
How Zoku found its market niche … Industry Perspectives With an increasing number of travellers entering the market, what are the benefits of properties focusing on one guest segment rather than targeting the masses? David Kijlstra, Commercial Director at …
Sustainable alternatives to single-use plastic … Trends & Insights With travellers becoming increasingly aware of the damaging impact of plastic, many properties are opting to go plastic-free to cater to eco-conscious guests Over 300 million tons of …
Embracing market challenges to accelerate growth … Industry Perspectives Following the launch of the first Yotel city-centre hotel in Europe, VP of Brand, Simon Willis shares insights on the group’s ambitions and ethos With ambitious plans to double its …
Key takeaways from Booking.com’s 2023 Travel Predictions … Trends & Insights Discover insights from Booking.com’s most extensive annual travel predictions research to date, to help you understand the wants and needs of future travellers As we look towards …
The days of “lazy marketing” are over … Industry Perspectives Click. caught up with Arjan Dijk, SVP and Chief Marketing Officer at Booking.com, to discover the marketing trends driving businesses today and the key to a successful strategy From generations …
Click. 2019: five things we discovered … Trends & Insights We reflect on some of the key learnings from Click. 2019, including why high-trust partnerships are key in low-trust times and the explosion of alternative payment methods … 1. The word experience …
How business travel will be reimagined in 2023 … Trends & Insights Business travel is back on the agenda in 2023, but how will it differ from before the pandemic and how can partners prepare? For many workers the daily grind has changed beyond …
Building a small hotel empire as a family business … Industry Perspectives Working with your family can forge a unique approach – but the path is not always straightforward. We learn from a father-and-son duo how their relationship influenced their …
Data analysis: to brand or not to brand … Industry Perspectives An international brand can sometimes help, but doesn’t automatically lead hoteliers on the road to riches. Carmen Hui, Commercial Director of Ownership Partnerships in Hotels at Booking.com, …