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Zoku: ‘We don’t sell a brand, we sell an emotion’ … Industry Perspectives Hans Meyer, Co-Founder of Dutch co-working/living space Zoku, explains why he turned to other industries for inspiration to start his businesses and the challenges of keeping up …
Tech removes friction, humans add the X factor … Industry Perspectives James Waters, Vice President of Partner & Customer Service, writes about getting the balance right between technology and human interaction to create a great experience Welcome to the …
Adapt or die: surviving in the era of digital Darwinism … Industry Perspectives Brian Solis, digital analyst and author, explains why bridging the gap between current guest experience and their expectations holds the key to the travel industry’s success …
What I wish I knew: lessons in holiday rentals … Industry Perspectives Hans van Os, Senior Business Development Manager at one of Europe’s leading vacation rental companies, Belvilla Holiday Homes, shares the biggest lessons he’s learned since being in …
Spotlight on: the world’s largest hotels … Trends & Insights Guests get to see the shimmer and sparkle of a ‘megahotel’, but blood, sweat and tears often go into running such a huge operation. Click. explores the scale of the challenge and the innovative …
Travel trends: what 2017 taught us … Trends & Insights A look at some of the most talked about trends and predictions of 2017 and whether they lived up to the hype In the ever-shifting global marketplace that is the travel industry, not all trends have …
The effect of chatbots in travel industry | Click. by Booking.com … Trends & Insights In the first instalment of our two-part series on Artificial Intelligence, Click. explores the myths around AI and how much is being invested in the industry First you …
How to attract new guest segments with long-stay rates … Industry Perspectives From business bookers and digital nomads to expatriates and students, various traveller segments are increasingly searching for long stays. Gianbattista Vespucci, Commercial …
Can music improve the guest experience? … Trends & Insights Whether it’s background tunes, live events or personalised musical experiences, sound can charm the senses of your guests when used strategically – influencing their decisions and overall …
The power of celebrity alliance … Trends & Insights Reading is something we all associate with travel and holidays, whether it’s passing time on the plane or getting stuck into a good book on the beach. It’s not, however, often considered as a hotel …