Marketplace Foundations

 

Building a strong foundation to capture demand

 

Increase your property’s appeal by catering to what travellers are searching for. Our Marketplace Foundations portfolio is a powerful toolkit to build demand. It focuses on what travellers want and provides you with actions to boost visibility and conversion, leading you to capture your share of bookings on our platform.

What are Marketplace Foundations?

Different travel segments have unique demand patterns that may vary from what you see on your website. The main decisive factors on our platform are a property’s location, features, price and reviews.

 

Establishing a strong Marketplace Foundations portfolio should be your first step forward as a new partner on our platform – or if you’re new to the industry. It lets you tap into the most important search criteria and access set-up choices designed specifically for new partners to quickly achieve their first bookings.

 

The Marketplace Foundations portfolio allows you to take action in the following areas:

Your fundamentals

Key audience customisation

Keeping up with traveller trends

Your property’s basic setup that impacts the widest possible range of travellers on our platform, drawing them to your property page.

How you adjust certain criteria to appeal to specific travel segments – such as families, couples, groups or solo travellers.

We've identified certain travel trends that are growing on our platform. Tap into what guests are looking for to stay relevant.

Your fundamentals

Key audience customisation

Your property’s basic setup that impacts the widest possible range of travellers on our platform, drawing them to your property page.

How you adjust certain criteria to appeal to specific travel segments – such as families, couples, groups or solo travellers.

Keeping up with traveller trends

We've identified certain travel trends that are growing on our platform. Tap into what guests are looking for to stay relevant.

Your fundamentals

Your property’s basic setup that impacts the widest possible range of travellers on our platform, drawing them to your property page.

Key audience customisation

How you adjust certain criteria to appeal to specific travel segments – such as families, couples, groups or solo travellers.

Keeping up with traveller trends

We've identified certain travel trends that are growing on our platform. Tap into what guests are looking for to stay relevant.

Make sure your fundamentals are in place

Capture a wide range of demand by making sure your property’s features and facilities, pricing and flexibility, payment methods and time frames and availability are up to date. Our data shows that the more complete this information is, the more likely it is that travellers will book.

 

Use this checklist to make sure you’ve covered your bases:

Let us match your property with travellers’ search criteria

Update your photos

Stand out in price-sensitive searches

Review rate plans

Reopening Safely - Set rates and availability

Give travellers more reasons to choose you

  • Provide clarity, choice and ease during the transactional step for an overall positive experience
  • Offer a wide range of globally known and trusted payment options through Online Payments

Activate Online Payments

payments

Be prepared for a return to pre-pandemic booking habits

Adjust your availability calendar

Planning to stay longer

Appeal to key traveller segments

Our platform users comprise various travel segments from all across the globe. Families, long-stay guests, group and solo travellers, as well as couples all behave differently and have unique wants and needs. To appear in our search results in the most relevant manner, you need to take more than one set of actions.
 

Refer to our toolkit

Show up in searches

Manage your policies

Target relevant audiences

Add rate plans

The way people travel is constantly changing. How you address their shifting preferences can make or break how potential guests perceive your property. This portfolio enables you to adopt features that engage with growing traveller trends observed on our platform.

70% want to travel more sustainably

  • Opt into our Travel Sustainable programme, designed to showcase your already existing sustainability practices
  • Get support and guidance on enhancing your sustainability practices even further
  • Be awarded the Travel Sustainable badge and appear in search results of travellers using the Travel Sustainable filter

Update your sustainability practices

Provide a better digital experience

  • Guests expect a seamless digital experience, from booking to check-in
  • Allow for online check-in to reduce your workload and increase guest satisfaction
  • Find this feature through your Connectivity provider

Find out more

When to review your portfolio

Booking partner, Shanghai

We recommend revisiting your Marketplace Foundations portfolio twice a year – even if you’ve been a partner for some time – given the ever-changing pattern of search demands on our platform. Doing so allows you to discover any new features we’ve developed.

We also suggest reviewing it whenever structural changes happen in your business. For example, if you add a new property, new team members join, when your strategic direction changes or if you decide to target new travel segments.

Strengthen your Marketplace Foundations

Make the most of your Marketplace Foundations portfolio by applying it strategically with our other solutions. They allow you to stand out from your competitors and utilise guest feedback to drive your performance and revenue.

Stand out from competitors Go back to the Marketplace Toolkit

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