Marketplace Toolkit

 

Solutions to improve your property’s performance

 

Your property’s performance is based on a dynamic set of factors that influence one another. Use our solutions in a holistic manner to help your property thrive on our platform.

 

We've identified three sets of product solutions to help you increase your performance and secure more bookings. As part of our Marketplace Toolkit, these solutions will support you in developing short and long-term plans for success.

Three performance-boosting pillars

Using key search data and guest criteria, we’ve identified three areas to optimise your property’s performance. These are building a strong foundation to capture demand, standing out from your competition and improving via guest feedback.

1. Marketplace Foundations

2. Stand out from your competition

3. Improve via guest feedback

Different traveller types have unique demand patterns that may differ from what you see on your website. The Marketplace Foundations portfolio allows you to optimise three areas: the fundamentals of capturing demand, audience customisation and how you adapt to growing traveller trends.

Implementing our range of proactive and reactive solutions can help you meet long and short-term business goals and needs. These involve participating in our always-on programmes and seasonal deals and campaigns.

Guest reviews affect your property’s score and are one of the main criteria travellers use when choosing to book a stay. They can also help you improve by giving you insight on what guests liked about their stay – and what you could improve.

1. Marketplace Foundations

2. Stand out from your competition

Different traveller types have unique demand patterns that may differ from what you see on your website. The Marketplace Foundations portfolio allows you to optimise three areas: the fundamentals of capturing demand, audience customisation and how you adapt to growing traveller trends.

Implementing our range of proactive and reactive solutions can help you meet long and short-term business goals and needs. These involve participating in our always-on programmes and seasonal deals and campaigns.

3. Improve via guest feedback

Guest reviews affect your property’s score and are one of the main criteria travellers use when choosing to book a stay. They can also help you improve by giving you insight on what guests liked about their stay – and what you could improve.

1. Marketplace Foundations

Different traveller types have unique demand patterns that may differ from what you see on your website. The Marketplace Foundations portfolio allows you to optimise three areas: the fundamentals of capturing demand, audience customisation and how you adapt to growing traveller trends.

2. Stand out from your competition

Implementing our range of proactive and reactive solutions can help you meet long and short-term business goals and needs. These involve participating in our always-on programmes and seasonal deals and campaigns.

3. Improve via guest feedback

Guest reviews affect your property’s score and are one of the main criteria travellers use when choosing to book a stay. They can also help you improve by giving you insight on what guests liked about their stay – and what you could improve.

1. Optimise your Marketplace Foundations

The Marketplace Foundations portfolio comprises three main factors that will help you improve your performance:

  • The fundamentals – such as high-quality content, attractive pricing, flexibility, choice, clarity, ease of use and having a broad window of time to book as pre-pandemic travel habits are on the rise again.
  • Customising for your audience – via your policies, tailored pricing options, relevant content and addressing other practical needs, which will allow you to gain visibility and relevance in our search results.
  • Addressing growing traveller trends – which involves catering to growing traveller preferences such as online check-in, increased sustainability practices and providing guests a seamless digital-to-doorstep experience.

We recommend reviewing your Marketplace Foundations portfolio at least twice a year to discover new developments and adjust it to keep capturing demand.

Improve your Marketplace Foundations

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2. Stand out from your competition

    Booking.com partner

    Strategically expand your share of demand on our platform via proactive and reactive solutions. Our two types of proactive programmes help you in the long run and boost your visibility. These are:

    • Premium proactive programmes, to help you meet long-term revenue goals
    • Targeted proactive programmes, to help you meet short-term occupancy needs

    Additionally, our reactive solutions – such as deals – are designed for a short-term occupancy boost for specific dates. They’re a flexible way of providing discounts to attract guests when you’d like to boost occupancy.

    Stand out from competitors

    3. Improve via guest feedback

      Analysing and acting on guest feedback allows you to dive deeper into what guests enjoyed about their experience, and what they didn’t. The guest experience isn’t only centred around the stay, but may also include anything they encountered during the pre- and post-check-in phases.

       

      Travellers rely on reviews as a key booking factor. For example, they may narrow their searches by filtering by specific review scores. Reviews impact how potential guests perceive your property – and, ultimately, your performance. 

       

      Ways of making the most of guest feedback:

      • Filters – the Guest reviews tab lets you hone in on specific travel segments within your guests and identify what they liked and disliked
      • Category ratings – get insights independent of your overall Guest Review Score and discover where to focus your efforts

      Improve via guest reviews

      extranet guest reviews

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