Pricing Toolkit

Put a winning pricing strategy in motion

Have you chosen the right tools to help you achieve your occupancy and revenue goals? What are the variables you need to understand before setting a pricing plan in motion?


Explore our approach for setting your foundational Rate Plans, go deeper with our pricing solutions portfolio and learn how our conversion programmes can help you attract valuable customers.


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Pricing Foundations

How should you begin setting rates? Our data analysis shows that a combination of two base rate plans, customised to target key traveller groups, delivers the most effective foundation for your pricing strategy.


Attract the widest variety of travellers with Fully Flexible and Non-Refundable base rate plans, in combination with a range of customisations.


Pricing Foundations


Pricing Solutions Portfolio

Whether you want to meet long-term revenue goals or solve a short-term occupancy need, we’ve created a portfolio of solutions to help you understand how to think about pricing and make informed decisions.


Explore proactive solutions like Genius, the Preferred Partner Programme and Targeted Rates to increase occupancy throughout the year. The portfolio will also help you understand when you should use reactive solutions like deals to boost performance and solve short-term needs.


Pricing Solutions Portfolio

Conversion Programmes 

How can we make sure travellers always find prices that are compelling, competitive and transparent – and enjoy the best possible booking experience? Our two conversion-enhancing programmes, Partner Offer and Booking Sponsored Benefit, help achieve this.


Learn how these programmes attract greater demand from price-sensitive travellers and what benefits this can bring to you and your business.


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