Pricing Toolkit

Put a winning pricing strategy in motion

Have you chosen the right tools to help you achieve your occupancy and revenue goals? What are the variables you need to understand before setting a pricing plan in motion? 

Explore our simplified approach for setting your foundational rate plans, go deeper with portfolio solutions and learn how our conversion programmes help you attract valuable customers. We’ll show you how to reach them when they show up to the platform looking for compelling, competitive, transparent pricing.

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Pricing Foundations

How should you begin setting rates on Booking.com? Learn about the three types of foundational rate plans you can use in combination to attract the widest variety of travellers: fully flexible, non-refundable and early booker rate plans.

 

Our data shows that if a property has all three foundational rate plans active, on average the property will see a 5% increase in bookings, an 11% increase in visibility and a 9% reduction in cancellations.

 

Pricing Foundations

 

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Pricing Solutions Portfolio

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Whether you want to meet long-term revenue goals or solve a short-term occupancy need, we’ve created a portfolio of solutions to help you understand how to think about pricing and make informed decisions that will improve your performance.

 

Explore proactive solutions like Genius or Targeted Rates to increase occupancy throughout the year - and understand when you should instead use reactive solutions like Deals to boost performance and solve a short-term need.

 

Pricing Solutions Portfolio

 

Conversion Programmes

How can we make sure our mutual customers always find prices that are compelling, competitive and transparent - and always receive the best possible booking experience? Our two customer conversion enhancing programmes, Booking.basic and Booking Sponsored Benefit, help to achieve this.

 

Learn how these programmes drive greater demand from price-sensitive customers to our platform and what benefits this can bring to you and your business.

 

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