Connect with high-value bookers who spend more and cancel less
Looking for new ways to secure more bookings? Offering rewards and benefits is a great way to fill your rooms, especially during the quieter months. And to help you attract the right kind of bookers, we’ve developed an exclusive loyalty programme: Genius.
The Genius programme connects you with our most loyal bookers: Genius guests tend to book further in advance, book more international trips, and spend more – both on in-stay services and in terms of average daily rates. Genius guests are also less likely to cancel or provide invalid credit card details.
Our internal data shows that Genius partners have seen a significant increase in bookings and revenue.
How does your business benefit from Genius?
Proven uplift in bookings and revenue
On average, partners who join Genius increase their bookings by 18% and their revenue by 17% (even after factoring in the cost of the discount).
More exposure to high-value guests
When you join the Genius programme, your property will get a special Genius tag, a ranking boost and more visibility in the search results on Booking.com.
Full control over your pricing and availability
You can track your return on investment in real-time via the Genius analytics dashboard, and block out up to 30 days on which you don't have to offer a Genius discount.
How to become a Genius partner
It’s simple – when you join the Genius programme, the 10% Genius discount is automatically applied to your cheapest/best selling room.
10% discount on your cheapest/best selling room [Mandatory]
This is the only discount required for you to join the Genius programme. It gives you a ranking boost and better visibility on our site.
Want to further customise your offering? You can offer additional incentives to a select group of Genius guests who have made 5 bookings or more:
15% discount [Optional]
This extra 5% discount on top of the basic 10% discount helps you target frequent bookers: Genius guests who have made 5 bookings or more.
Free breakfast [Optional]
This offer helps you stand out from other properties. Plus, our research shows that guests perceive the value of breakfast to be higher than the actual cost.
Free room upgrade [Optional]
Upgrading a Genius booker to a superior room category is a great way to sell more rooms and increase revenue
Target specific travellers [Optional]
Reaching the right guest has never been easier: this rate lets you offer an extra 5% discount to guests from specific countries or travelling for business.
In addition to these benefits, Booking.com also offers extras like a 10% discount on our airport and pre-book taxi services – making Genius properties even more appealing to guests.