Genius business
Attract reliable, high-spending business guests
Business travellers are extremely valuable for your property. They're less likely to cancel, more likely to book again – and they travel during off-peak periods. Appealing to business travellers is a great way to fill your property all year round.
Genius business is the perfect way to attract this profitable segment of travellers. Genius business goes hand-in-hand with the Genius programme and offers business travellers a further 5% discount on top of their existing 10% Genius discount.
You need to be a member of the Genius programme to offer a Genius business discount.
A more diverse guest base can bring more bookings all-year round
Leisure travellers can provide an extra boost during high season
Business travellers can offer steady income (book off-peak, less likely to cancel)
How does your business benefit from Genius business?
Stand out to guests when you need them most
Business travellers travel during slow periods and weekdays
Attract reliable travellers
Data shows guests who travel for business are less likely to cancel and more likely to return to your property in the future
Secure more revenue
Business travellers are proven to spend more at your onsite facilities
The figures speak for themselves
“Our research has shown that partners offering business discounts have seen an average of an 11% increase in total bookings."
Dustin Robinson
Product Marketing Manager for Business Travel at Booking.com
How Genius business works
- Offer an extra 5% discount on top of the standard 10% Genius discount (15% total discount).
- Select which rooms in your property you want to apply the Genius business discount to.
- Enjoy the benefits of these frequent travellers at your property.
- It can be deactivated at any time – use it whenever it will help your business most.
*You need to be a member of the Genius programme to be eligible for Genius business and access this page.
Watch our bleisure webinar
For tips on how to attract business-leisure travellers.