Guest Insights
Get to know your guests better in advance so you can tailor a stay just for them.
Do your guests like to try local dishes when they travel? What did they like most about their previous trips? Any dietary requirements you should know about? Finding out details like this ahead of time can help you cater to your guests’ needs and create an unforgettable stay.
Now it’s easy to get to know your Booking.com guests before they even check in. Opting in to Guest Insights lets you find out a little more about your upcoming guests’ preferences. You can then use these insights to deliver even better guest experiences. This should have a ripple effect on your business – think even better guest reviews and repeat guests.
The best part? You can use this extra service totally free of charge. It’s exclusively for partners with consistently high review and reply scores – those who go the extra mile to provide memorable experiences for their guests.
51% of guests said sharing their travel preferences improved their stay experience*
What can you find out using Guest Insights?
You can use this feature to ask your guests about these five things:
Interests
Find out if your guests travel to relax, try local food, go shopping or visit attractions. Based on this info you can suggest tours and activities they might like.
Age group
Knowing which age groups your guests are in helps you allocate rooms – for example to families – and offer services like babysitting.
Allergies
If guests are sensitive to specific foods, you can remove these from their rooms and plan any meals accordingly.
Dietary restrictions
Vegetarian? Vegan? Halal? Find out what your guests can and can’t eat, so you can adapt menus and offer restaurant recommendations.
Past reviews
Take a look at your guests’ three most recent Booking.com reviews to find out more about their travel preferences and how to make them happy.
How does your business benefit from Guest Insights?
Happy, loyal guests
Our research tells us that personalising a guest’s stay is a great way to encourage them to stay with you again and again.
Higher review scores
On average, partners using Guest Insights receive higher guest review scores.
Extra revenue
Knowing what your guests are interested in can help you offer them additional services. That also provides a boost to your income, which can be especially useful during quieter periods.
How Guest Insights works