Messaging Tools

Manage your communication with guests with ease

Whether your guests need to know about parking, driving directions or check-in times, it’s important that they don’t spend time waiting around for an answer. How quickly you respond sets the tone for their stay, and can end up having a significant effect on your review score – and even on your cancellations.

To ensure your guests get timely replies – and to help you save time on your operational tasks – we’ve developed several messaging tools. You can create automatic replies to your guests’ most common questions, with customised templates to add your own personal touch. With scheduled templates, you can save yourself time by automatically sending certain information at specific times, such as a welcome message when they book. What’s more, you can manage your guest communications from wherever you are, via our Pulse mobile app. We’ve also created a reply score to help you check how often you’re replying to your guests within 24 hours.

 A lot of partners are already benefiting from messaging tools:

Over 30% of all responses from Booking.com partners are automatic replies
Around half of all manual responses from Booking.com partners are sent using personalised templates
Over 25% of messages initiated by Booking.com partners are sent using scheduled templates
If you manage multiple properties, click ‘Set up messaging tools’ above to go to your Group Connect Page, where you can use the ‘Bulk editing’ option.

Which messaging tools are available?

automatic replies

Automatic Replies:

Automatically respond to frequently asked questions

Automatically reply to topics like check-in, check-out, parking and bed types – with more topics to come 

Attach a message template to send guests a comprehensive and personal reply

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Message Templates

Send personalised messages to guests in just a few clicks

Create message templates in up to 43 languages 

Use placeholders to personalise the template with details like guest name, check-in date and time, and more

Attach images to help clarify location, key collection, etc.

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Template Scheduler

Automatically share important info when guests need it most

Schedule messages to be sent automatically when guests make a booking, or at specific points before they arrive or depart.

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Reply score

Your reply score shows how promptly you reply to guests

Reply scores are updated daily and reflect the percentage of messages replied to within 24 hours

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Messaging with Pulse App

Respond to your guests from wherever you are via our mobile app

How does your business benefit from messaging tools?

Save time on repetitive tasks

Messaging automation frees you up to focus on your daily tasks

Improve your guest experience

Partners with high reply scores tend to score higher in guest reviews

Reduce cancellations

Our data shows that when guests get quick answers, they’re less likely to cancel

 

“Thanks to the implementation of automated messaging from Booking.com. Our hotels managed to reduce the messaging workload and experienced a decrease in the cancellation ratio. This is a win-win situation, as it creates more value for the guest through a faster reply and additionally it saves time and maintains the reservations for our hotels.”

 

Revenue Manager, Hotel Chain in Germany

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Cancelamentos

How to get started 

No matter how many properties you run, you can get started by clicking on ‘Set up messaging tools’ below. 

 If you’d like to set up messaging tools for several properties at once, you can use the ‘Bulk editing’ option in your Group Connect page.