Capture the fastest-growing segment of bookers
In 2018, Booking.com’s mobile bookings exceeded those made on desktop for the first time. That means over 50% of all accommodation reservations were made on a mobile device. By activating a mobile rate at your property, you can tap into this valuable and expanding traveller segment.
All you have to do is offer an exclusive discount of 10% or higher for mobile users. Once you’ve done this, a special badge will appear next to your property in search results and on your property page. This helps increase your visibility, and can improve your conversion rate for mobile bookers.
How does your business benefit from a mobile rate?
Attract more bookings
Offering a mobile rate drives more potential guests to your property page.
Stand out in searches
A special badge will appear next to your property in search results and on your property page.
Better price, better reviews, better ranking
Two-thirds of mobile bookings are made by millennials – who write more reviews than any other traveller segment. Attracting these bookers can positively impact your overall ranking on Booking.com.
How mobile rates work
Mobile rates are only visible to guests on mobile devices (on both the Booking.com app and mobile browsers).
A minimum 10% discount is recommended
Mobile rates apply to all of your rooms and rate plans. The discount combines with discounts for the Genius programme, as well as any other promotions you’ve set up. However, it doesn’t add on to Country rate or Deal of the Day.
You can set up 30 blackout days per calendar year.
*If you’re not able to view this rate in the Opportunity Centre, stay tuned for as we’re launching a mobile rate extranet page in 2019.