Introducing your guide to a stronger summer season

We’re sharing data-backed insights about travellers searching and booking on our platform, and solutions to help you meet these travellers’ unique needs. Find out how you can leverage these insights to attract new demand.

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Mobile rate

Capture the fastest-growing segment of bookers

Over half of all bookings on Booking.com are made on a mobile device. By activating a mobile rate at your property, you can tap into this valuable and expanding traveller segment. All you have to do is offer an exclusive discount of 10% or higher for mobile users. Once you’ve done this, a special badge will appear next to your property in search results and on your property page. This helps increase your visibility, and can improve your conversion rate for mobile bookers.

80% of travellers use a mobile app when researching a trip*
50% of accommodation searches and bookings are made on mobile*
Mobile rates give partners 28% more bookings from mobile traffic*
*Sources: Travelport Digital, Booking.com. Use Booker Insights to see how well your property is converting mobile traffic

How does your business benefit from a mobile rate?

Attract more bookings

Offering a mobile rate drives more potential guests to your property page.

Stand out in searches

A special badge will appear next to your property in search results and on your property page.

Better price, better reviews, better ranking

Two-thirds of mobile bookings are made by millennials – who write more reviews than any other traveller segment. Attracting these bookers can positively impact your overall ranking on Booking.com.

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Hotel NY

Maximise app and mobile web users

When you offer a mobile rate, you can choose to target only iOS/Android app users, but you also have the option of including bookers who use the mobile web browser on their phone instead of the app. By offering both, you’ll reach a much larger audience:

  • A bigger target: making your offer visible to Chrome, Safari and other mobile browsers can help you reach 30% more phone users 
  • Brand-new bookers: first-time bookers use a mobile web browser to book 7 times more often than those who choose to download the app
  • Repeat bookers: repeat bookers gravitate to the convenience of booking within the downloadable app

By giving app and mobile web viewers the option to see your mobile rate, you’ll reach new customers looking for their first great deal, as well as loyal bookers who come back time and time again. If you change your mind later, you can change this option at any time.

Offer combined mobile rate

How mobile rates work

  • Mobile rates are only visible to guests on mobile devices

  • A minimum 10% discount is recommended

  • Mobile rates apply to all of your rooms and rate plans. The discount combines with discounts for the Genius programme, as well as any other promotions you’ve set up. However, it doesn’t add on to a Country rate or Limited Time Deal.

  • You can set up 30 blackout days per calendar year.

     Set up a mobile rate now Learn more

 

 

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