Mobile rate

Capture the fastest-growing segment of bookers

In 2018, Booking.com’s mobile bookings exceeded those made on desktop for the first time. That means over 50% of all accommodation reservations were made on a mobile device. By activating a mobile rate at your property, you can tap into this valuable and expanding traveller segment.

All you have to do is offer an exclusive discount of 10% or higher for mobile users. Once you’ve done this, a special badge will appear next to your property in search results and on your property page. This helps increase your visibility, and can improve your conversion rate for mobile bookers.

80% of travellers use a mobile app when researching a trip*
50% of accommodation searches and bookings are made on mobile*
Mobile rates give partners 26% more bookings from mobile traffic*
*Sources: Travelport Digital, Booking.com.If you’re not able to view this rate in the Opportunity Centre, stay tuned for as we’re launching a mobile rate extranet page in 2019. Use Booker Insights to see how well your property is converting mobile traffic

How does your business benefit from a mobile rate?

Attract more bookings

Offering a mobile rate drives more potential guests to your property page.

Stand out in searches

A special badge will appear next to your property in search results and on your property page.

Better price, better reviews, better ranking

Two-thirds of mobile bookings are made by millennials – who write more reviews than any other traveller segment. Attracting these bookers can positively impact your overall ranking on Booking.com.

How mobile rates work

  • Mobile rates are only visible to guests on mobile devices (on both the Booking.com app and mobile browsers).

  • A minimum 10% discount is recommended

  • Mobile rates apply to all of your rooms and rate plans. The discount combines with discounts for the Genius programme, as well as any other promotions you’ve set up. However, it doesn’t add on to Country rate or Deal of the Day.

  • You can set up 30 blackout days per calendar year.

 

Set up a mobile rate now

 

*If you’re not able to view this rate in the Opportunity Centre, stay tuned for as we’re launching a mobile rate extranet page in 2019. 

 

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