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Preferred Partner Programme

Stand out as a top option for customers

Are you looking to reach a wider traveller audience? Preferred Partner is an exclusive programme that gives greater visibility and recognition to the top-performing partners who deliver superior stay experiences for customers. 

Preferred Partners are easily spotted by travellers. They appear higher in search results thanks to a boost in page views and take advantage of the enhanced reputation that comes from displaying the ‘thumbs-up’ seal of approval. This exclusive status can be very rewarding - Preferred Partners collect up to 40% more bookings, on average. 


Win the battle for customer attention



A boost in ranking provides Preferred Partners with

up to 65% more page views and

40% more bookings on average.



Perks of being a Preferred Partner

A premium opportunity that comes with premium benefits endorsement

Be recognised for the value, service and memorable experiences you consistently offer with a thumbs-up icon on your listing.

Maximum visibility

Be seen across a wide range of search types with a significant ranking boost.

Stand out from the competition

Reserved for the top-performing properties in your destination.

High standards come with substantial rewards


  • Partners with exceptional performance and guest review scores are eligible to join. 
  • Only the top 30% of partners in a particular destination who meet all of the requirements can be a Preferred Partner at any given time. 
  • After joining the programme, your high performance will remain important to maintain eligibility.
  • Check to see if you’re currently eligible in the Preferred Partner Programme section of your extranet.

Check eligibility


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