Introducing your guide to a stronger summer season

We’re sharing data-backed insights about travellers searching and booking on our platform, and solutions to help you meet these travellers’ unique needs. Find out how you can leverage these insights to attract new demand.

Get started

Preferred Partner Programme

Stand out as a top option for customers

Are you looking to reach a wider traveller audience? Preferred Partner is an exclusive programme that gives greater visibility and recognition to the top-performing partners who deliver superior stay experiences for customers. 

Preferred Partners are easily spotted by travellers. They appear higher in search results thanks to a boost in page views and take advantage of the enhanced reputation that comes from displaying the ‘thumbs-up’ seal of approval. This exclusive status can be very rewarding - Preferred Partners collect up to 40% more bookings, on average. 

Win the battle for customer attention



A boost in ranking provides Preferred Partners with

up to 65% more page views and

40% more bookings on average.



Perks of being a Preferred Partner

A premium opportunity that comes with premium benefits endorsement

Be recognised for the value, service and memorable experiences you consistently offer with a thumbs-up icon on your listing.

Maximum visibility

Be seen across a wide range of search types with a significant ranking boost.

Stand out from the competition

Reserved for the top-performing properties in your destination.

High standards come with substantial rewards


  • Partners with exceptional performance and guest review scores are eligible to join. 
  • Only the top 30% of partners in a particular destination who meet all of the requirements can be a Preferred Partner at any given time. 
  • After joining the programme, your high performance will remain important to maintain eligibility.
  • Check to see if you’re currently eligible in the Preferred Partner Programme section of your extranet.

Check eligibility


What do you think of this page?