Preferred Partner Programme
Stand out as a top option for customers
Are you looking to reach a wider traveller audience? Preferred Partner is an exclusive programme that gives greater visibility and recognition to the top-performing partners who deliver superior stay experiences for customers.
Preferred Partners are easily spotted by travellers. They appear higher in search results thanks to a boost in page views and take advantage of the enhanced reputation that comes from displaying the Booking.com ‘thumbs-up’ seal of approval. This exclusive status can be very rewarding - Preferred Partners collect up to 40% more bookings, on average.
Win the battle for customer attention
A boost in ranking provides Preferred Partners with
up to 65% more page views and
40% more bookings on average.
Perks of being a Preferred Partner
A premium opportunity that comes with premium benefits
Be recognised for the value, service and memorable experiences you consistently offer with a thumbs-up icon on your listing.
Be seen across a wide range of search types with a significant ranking boost.
Stand out from the competition
Reserved for the top-performing properties in your destination.
High standards come with substantial rewards
- Partners with exceptional performance and guest review scores are eligible to join.
- Only the top 30% of partners in a particular destination who meet all of the requirements can be a Preferred Partner at any given time.
- After joining the programme, your high performance will remain important to maintain eligibility.
- Check to see if you’re currently eligible in the Preferred Partner Programme section of your extranet.